The IQGSIQ2026-05-04T18:41:29+00:00

THE IQ

Welcome to The IQ, GSIQ’s blog featuring insights and trends in sports, sponsorship and tourism – and where they converge. Discover industry news and informative articles written to help you stay ahead.

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GSIQ appointed as strategic research and insights partner to Qiddiya City

European travellers to the Miami Grand Prix have deep pockets and luxury tastes

F1 cancellations are the stuff of sponsorship nightmares. How should commercial teams respond?

GSIQ Mini-Report: Formula 1 – Who are the sports fans driving a tourism industry?

The FIFA World Cup travel data that every travel organisation needs right now

After a period of challenging circumstances, how is Rugby Australia delivering for sponsors?

The USA’s men’s rugby team has booked a World Cup spot in Australia, but how can the sport build at home?

Football’s secret sauce: It doesn’t need players to win young fans.

Five sponsorship trends for 2026

As ANZ signs a deal taking it towards 20 years of tennis sponsorship, what impact has its relationship with the sport made?

ATM to spotlight sports tourism opportunities, as research shows fans spend twice as much as regular travellers

The Winter Olympics travel market is booming – and sports tourists are embracing an important new way to plan their trip

Luke Littler signs record-breaking sponsorship deal worth £20m

Battle of the Sexes tennis match: GSIQ analysis 24 hours after the event

Brits’ Christmas travel plans revealed: Staycations, City Breaks and Spending Insights