The IQGSIQ2026-02-02T14:47:08+00:00

THE IQ

Welcome to The IQ, GSIQ’s blog featuring insights and trends in sports, sponsorship and tourism – and where they converge. Discover industry news and informative articles written to help you stay ahead.

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Football’s secret sauce: It doesn’t need players to win young fans.

Five sponsorship trends for 2026

As ANZ signs a deal taking it towards 20 years of tennis sponsorship, what impact has its relationship with the sport made?

ATM to spotlight sports tourism opportunities, as research shows fans spend twice as much as regular travellers

The Winter Olympics travel market is booming – and sports tourists are embracing an important new way to plan their trip

Luke Littler signs record-breaking sponsorship deal worth £20m

Battle of the Sexes tennis match: GSIQ analysis 24 hours after the event

Brits’ Christmas travel plans revealed: Staycations, City Breaks and Spending Insights

Sponsorship Effectiveness Forum publishes landmark study “The Sponsorship Effect”