Sport India & Subcontinent

The opening seasons of an emerging sports property are not merely a growth phase. They are also a limited opportunity to build the evidence base that future decisions about sponsorship, media, investment and expansion will depend on.

Global data shows young people are receptive to sports sponsorship, but attitudes vary by market and category, while grassroots support stands out.

Every sports governing body collects data. But having data is not the same as having the evidence needed to make better decisions. Before collecting more, organizations should ask whether the data they already have are fit for purpose, connected to the broader picture, and reaching the people making the decisions.

GSIQ’s latest research reveals what 3,800 interviews across ten IPL markets say about Vaibhav Sooryavanshi’s impact on viewing, fandom, sponsors and Rajasthan Royals.

FIH, the global governing body of field hockey, has joined forces with GSIQ to strengthen sponsorship strategies and expand the sport’s global reach through cutting-edge analytics and real-time exposure tracking.

India faces England this week in the ICC T20 World Cup semi-final, highlighting South Asia's growing influence in sports. The tournament has been thrilling and global, with significant interest from Indian and Pakistani fans driving its success. The IPL, with its lucrative broadcast deals and investments, remains one of the world's richest sports leagues, continuing to grow and dominate in India after 17 seasons.