Sport India & Subcontinent

FIH, the global governing body of field hockey, has joined forces with GSIQ to strengthen sponsorship strategies and expand the sport’s global reach through cutting-edge analytics and real-time exposure tracking.

India faces England this week in the ICC T20 World Cup semi-final, highlighting South Asia's growing influence in sports. The tournament has been thrilling and global, with significant interest from Indian and Pakistani fans driving its success. The IPL, with its lucrative broadcast deals and investments, remains one of the world's richest sports leagues, continuing to grow and dominate in India after 17 seasons.