INDIA & SUBCONTINENT

Insight-led solutions for the regions most exciting growth markets.

From cricket to kabaddi, esports to entertainment, GSIQ supports rights-holders and brands across India & Subcontinent with the insight to make bold ideas work. We’re embedded in the market, and our intelligence is built for its pace, scale and ambition.

With a dedicated team on the ground, we help clients understand audiences, measure sponsorship performance, and make smarter, data-driven decisions. Whether evaluating major league partnerships or building local strategies for global brands, our work reflects the region’s diversity and potential — and our commitment to helping clients succeed here.

TACTIQ
TACTIQ … The newest and best-in-class consumer travel tracker lands today

WHO WE WORK WITH

Trusted by sport and sponsorship leaders worldwide.

We partner with rights-holders, sponsors, and agencies across the region’s most competitive and creative sports markets. From elite federations to challenger brands, our clients turn to GSIQ to evaluate performance, shape strategy, and unlock value across every stage of the sponsorship journey.

REGIONAL LEADERSHIP TEAM

Led by one of the region’s most trusted voices in sports intelligence.

GSIQ India & Subcontinent is driven by deep local knowledge and global thinking. Managing Partner, Joseph Eapen, is recognised for setting the standard in media measurement and sponsorship ROI — and for championing new approaches in an ever-changing sports landscape.

“This is a region of scale and complexity — our job is to make insight simple, actionable, and always relevant.”

Joseph Eapen

Managing Partner, India & Subcontinent

Joseph Eapen, formerly Managing Director at YouGov Sport, now leads GSIQ as Managing Partner, India & Subcontinent. With over 25 years of experience in marketing research and media measurement, Joseph’s career includes leadership roles at Repucom, MRUC, and aMap.

His status as a respected thought leader in the region’s sports arenas is exemplified by his significant contributions. Before leadership at MRUC, Joseph was the CEO of aMap, the second-largest overnight TV ratings company worldwide, where he published papers on Sponsorship ROI, Ad Avoidance, and Media Measurement.

It is this background and knowledge he now aligns seamlessly with GSIQ’s commitment to industry innovation and excellence.

Renowned as one of the regions leading authorities on Sponsorship ROI & Impact.

Joseph Eapen LinkedIn Profile

GSIQ GLOBAL TEAM

Research & Tech Excellence

Our India & Subcontinent team plays a vital role in delivering the insights and technology that help our clients succeed.

Their dedication and expertise drive innovation, ensuring we deliver solutions that create real impact.

Meeting together strengthens collaboration and enables us to keep pushing boundaries for the benefit of our clients worldwide.

WHAT WE’RE TALKING ABOUT

KEEP INFORMED

EXPLORE MORE

Check out our latest content on The IQ or follow us on LinkedIn.

From industry updates to original insights and expert opinion, catch up on what’s new and what matters.

THOUGHT LEADERSHIP

Sponsor Evaluation Workshop, Sports Marketing Course at MICA

A proud moment for GSIQ India. We are thrilled to share that Joseph Eapen, Managing Partner, GSIQ, successfully conducted a workshop on Sponsorship Evaluation for the Sports Marketing course at MICA.

100 NEW PROJECTS

February 2025: Milestone Celebration, 100 New Client Projects

Today, we shine a spotlight on GSIQ India & Subcontinent, a true powerhouse of research excellence and their incredible achievement of ringing in 100 new projects. This milestone reflects the dedication and innovation of the GSIQ India team, led by Managing Partner Joseph Eapen.

WEBINAR: INDIAN TOURISTS

We’re proud to have partnered with FINN Partners on The Future of Travel 2025—a timely and insightful look into the evolving preferences of Indian outbound travellers. From affluence to Gen Z, this report explores the behaviours shaping tomorrow’s travel industry.

INDIAN SPORTS SUMMIT

GSIQ’s Joseph Eapen attended the RCB Innovation Lab Indian Sports Summit, powered by Leaders in Sport, in Bengaluru – an event that brought together leading names from across the Indian and global sports ecosystem.

JOSEPH’S PASTA COOKOUT

With the kitchen heat on and the stakes high, GSIQ’s Joseph Eapen stepped up to the plate this weekend at the Vedanta Delhi Half Marathon Pasta Cookout. Never one to back down from a challenge, Joseph brought his A-game and, with the expert partnership of Meena Bhatia, VP & GM of Le Meridien New Delhi, they formed a winning duo. Together, their culinary skills shone through, earning them the top spot in this fiercely competitive cook-off.

GET TO KNOW GSIQ

ONE BUSINESS.

TWO PILLARS.

We’re built for today’s evolving world. GSIQ connects the dots across sport, sponsorship and tourism through data-led insights and expert leadership.

OUR EXPERTISE

INNOVATIVE THINKING. PROVEN SOLUTIONS.

From media research to economic impact, our tailored services deliver intelligence that drives performance across sport, sponsorship and tourism.

GSIQ TECH

BUILT FOR INSIGHT. ENGINEERED FOR ACTION.

Our proprietary tools combine advanced tech with real-world expertise to power sponsorship tracking, valuation and smarter decision-making.

COMBAT SPORTS

How is GSIQ landing punches in MENA?

SPORTS INVESTMENT

How private equity investment is fuelling a sports industry revolution

WOMEN IN SPORT

Women’s Sport Trust Visibility Report – Five insights you might have missed

TENNIS & TECH

Why did we start GSIQ? Let’s just say it involved a few lightbulb moments and a passion for doing things better. This week at Queen’s Club, that vision is in full swing — with our tech delivering real-time insights that change the game for sponsors.

PARIS 2024 OLYMPICS

Neeraj Chopra’s silver win at Paris 2024.

We’re proud to have supplied the media analysis audience data for this unforgettable moment!

ARABIAN TRAVEL MARKET

India’s Global Travellers Take Centre Stage: New Insights Report Launched at Arabian Travel Market. We’re proud to have collaborated with FINN Partners on the travel industry’s latest report, “The Future of Travel 2025 – From Dreamers to Doers: India’s Global Travel Generation”.

WHITE PAPER

GSIQ’s latest international white paper, “Sports Tourists: Travelling With Passion” – developed in collaboration with Milieu Insight – explores the fast-evolving world of sports tourism across 12 global markets.

SPORT TECH

Celebrating a brilliant milestone for sports tech – a huge leap forward for athletics and the wider sports industry. What they’re doing is genuinely impressive and ground-breaking. We’re excited to be working with such cutting-edge thinking – definitely one to watch.

ARABIAN TRAVEL MARKET

We’re excited to be part of ATM2025 – one of the most significant events in the global travel and tourism industry! As a key platform for innovation, networking, and industry leadership, ATM brings together top brands and professionals shaping the future of travel.

REAL TIME TECH

The Super Bowl isn’t just the biggest game in sport – it’s the ultimate stage for brand exposure and fan engagement. At GSIQ, we’re redefining sponsorship intelligence with SIQ+, our proprietary technology that helps brands measure and optimise sponsorship impact in real time – across major sporting events.

CRICKET: INDIA V ENGLAND

India face England this week in the semi-final of a men’s ICC T20 World Cup that has underlined how South Asian influence is reshaping the sports industry.

CRICKET: ICC T20 WORLD CUP

A new setting for one of the greatest sporting rivalries of them all. India and Pakistan, cricket’s ICC T20 World Cup in New York.

GSIQ TECHNOLOGY: SIQ+

SIQ+, our proprietary sponsorship image recognition technology, helps us deliver insights that make a real difference.