AUSTRALIA & NEW ZEALAND

Bold ideas and world-class intelligence delivered to one of sport’s most progressive regions.

GSIQ is proud to support sport’s commercial growth across Australia and New Zealand, where innovation, passion and purpose drive the agenda. Our work here blends global technology with deep local relevance.

From elite leagues to grassroots pathways, we’re helping clients unlock the value of fans, formats and partnerships. We’re committed to long-term, evidence-led impact, bringing together deep insight and industry experience to shape the future of sport across the region and beyond.

THE IQ

From industry updates to original insights and expert opinion, check out our latest content on The IQ.

GO TO THE IQ

As the season continues, which betting brands are Australian horse-racing fans backing?

With Aussie cricket fans hoping to celebrate an Ashes win this summer, what beers will they be cracking open?

How can golf marketers drive stronger engagement with Australia’s fans?

WHO WE WORK WITH

Partnering with sport’s pioneers.

We work with rights-holders, sponsors, destinations and governing bodies that define the future of sport in Australia and New Zealand. From league-level decision-making to fan experience innovation, we help our partners lead with confidence and credibility.

REGIONAL LEADERSHIP TEAM

Led by insight, built on connection.

Our team is grounded in local knowledge and driven by international best practice — delivering strategic intelligence that matters across sport, media and tourism. We’re here to understand, challenge and support the goals of every client we work with.

Ted Harwood

Managing Partner, Australia & New Zealand

Bio

Ted brings over 15 years’ multi-territory experience in media evaluation and sponsor optimisation, with a strong record of helping sports clients and brands find the right solutions to achieve their commercial goals. His background includes a variety of senior roles at YouGov Sport, most recently as a New York-based Vice President, leading on commercial strategy in the US and Americas, as well as Head of Business Development in the UK.

Ted is leading GSIQ’s expansion into Australia & New Zealand, where his team are applying the agency’s bespoke approach to data-gathering and analytics, helping clients respond to their distinctive set of regional challenges.

Connect on LinkedIn

Providing Sponsorship Insight Solutions to Rightsholders and Brands

Ted Harwood | LinkedIn

Press Release

1 October 2024

GSIQ Announces Ted Harwood as Managing Partner, Australia & New Zealand

Georgie Liddle

Client Services Director, Australia & New Zealand

Bio

Rightsholder strategy & insights expert
8+ years of experience in the industry
Worked for key global rightsholders across both media and consumer insight: Formula E & URC
Expert in Australian Women’s Sport: Stella Athlete Management (50+ AFLW Players)

Connect on LinkedIn

Turning Insight into Impact across Sport, Entertainment & Brand

Georgie Liddle | LinkedIn

Press Release

8 October 2025

GSIQ Australia & New Zealand grows again with key senior hire: Georgie Liddle

Campbell Jamieson

Director, Australia & New Zealand

Bio

Campbell Jamieson is a senior commercial sports specialist with over 30 years of industry experience.

He led and oversaw the implementation of the commercial programme at the International Cricket Council for over two decades. Specialising in conceptualising and delivering commercial strategy for the sport of cricket, his key focus was optimisation of revenues from cricket’s commercial assets.

As General Manager of Commercial at the ICC, Campbell generated over $7.5 billion in commercial revenues, as well as representing the ICC on the Organising Committee of over 15 World Cup cricket events.

Campbell’s expertise includes developing commercial strategies, evaluation and exploitation of media and sponsorship assets, and helping rights holders achieve measurable outcomes.