TOURISM INSIGHTS

Shaping the future of global tourism, navigating change with innovation.

Developers of TACTIQ – the global tourism activity tracker – that reveals how, where and why people travel.

GSIQ Tourism Insights is an international, tech driven, innovative research agency servicing the Travel & Tourism, Sports, Leisure and Entertainment industries.

We meet our clients’ needs by ensuring we deliver targeted, insightful analyses designed to deliver on their goals. Partner with us for a genuinely client-focused experience, backed by proven, industry-leading solutions.

THE IQ

From industry updates to original insights and expert opinion, check out our latest content on The IQ.

Join the conversation — connect with Eva Stewart on LinkedIn.

WHO WE WORK WITH

Delivering expertise and innovation to travel & tourism leaders worldwide.

We support national tourism bodies, city destinations, cultural institutions and international events with insight that spans visitor behaviour, communication strategy and long-term planning. Our work is grounded in evidence and designed to deliver results.

INTRODUCING

TACTIQ

TOURISM ACTIVITY TRACKING INTEL

Finally, intelligence that moves as fast as your travellers. Learn more …

GLOBAL TEAM OF EXPERTS

Seasoned industry specialists providing deep knowledge and insights.

Our global team, spanning four continents, combines industry-leading expertise with data-driven insights and real-world experience. We deliver high-quality, tailored solutions under the strategic guidance of our senior regional executives, providing research excellence, leadership and trusted partnerships.

Eva Stewart

GLOBAL MANAGING PARTNER

A Travel & Tourism industry specialist and business leader with 15+ years experience, specializing in developing data products, holistic research programs, and successful industry partnerships. Eva leads business growth globally and advises on T&T best research practices.

TTRA Select Committee | Delivering Modern Insights Services that drive exceptional value for clients | Sports & Travel Specialists

Eva Stewart LinkedIn Profile

Oliver Rowe

GLOBAL MANAGING PARTNER

Oliver is an award-winning, international researcher with 30+ years’ experience in insight leadership roles at research & media agencies and brands, working with some of the world’s largest leisure clients. Oliver leads the company’s research strategy, development, and thought leadership.

Oliver Rowe LinkedIn Profile

Evan Williams

NORTH AMERICA LEAD

Evan brings 20+ years of research experience, spanning several industries, B2C & B2B, in client and supply side roles applying data, analytics, and consumer insights to support marketing, campaign development, sponsorships, promotions, product innovation, and more.

Evan Williams LinkedIn Profile

Caroline Burgess

APAC LEAD

Caroline is a Research Director with 25+ years’ experience across FMCG, Government, and Travel. Known for assisting tier one business strategy, team leadership and Innovation. Successful in taking new concepts to market. Skilled in Quantitative, Qualitative, and AI research.

Caroline Burgess LinkedIn Profile

SOLUTIONS

Navigating markets, uncovering trends.

Our expert team combines cutting-edge analytics, AI-powered insights, and industry knowledge to deliver customised solutions that drive brand success. With a focus on research excellence and strategic direction, we offer a trusted partnership to help you navigate markets, uncover trends, and optimise decision-making for sustained growth.

Consumer Research

Tap into consumer behaviour with our specialised Consumer Insight services. Our market research solutions provide invaluable insights to drive informed decisions and boost brand engagement strategies.

We analyse consumer demographics, lifestyle choices, and behaviours to help businesses tailor their offerings and messaging for maximum impact.

Our research uncovers market demands, identifying opportunities for new products and services while refining existing offerings based on real consumer needs.

We evaluate destination visitors or event attendee experiences and expectations to optimise events and travel destination offerings, ensuring high engagement and satisfaction.

By mapping the consumer journey and path-to-purchase, we pinpoint key decision-making moments and help optimise touchpoints to drive conversions and brand loyalty.

We specialise in consumer segmentation, leveraging quantitative and qualitative insights to identify distinct audience groups to personalise marketing strategies, product offerings, and enhance customer engagement.

Brand Research

Enhance your brand’s impact with our specialised Brand Research services. From tracking brand health and positioning to analysing key customer drivers, our insights help refine strategy and maximise engagement. Ensuring your brand stands out in a competitive landscape and resonates with its audience.

We measure consumer perceptions, awareness, sentiment, and engagement with a brand through direct data collection methods to assess brand performance at a certain point in time or over time.

We offer analysis of consumer perceptions, market trends, and competitor positioning to determine the most effective and distinctive place for a brand in the minds of its target audience, ensuring it aligns with customer needs and business objectives.

Identify and quantify the factors that most influence customer decisions, satisfaction, and brand loyalty, helping you focus on the areas that drive the most impact.

Evaluate the effectiveness of your marketing messages, advertisements, and creative assets through data-driven research, ensuring they resonate with your target audience and drive engagement before launch.

Digital/Social Listening

Gain a deeper understanding of your brand’s online presence with our specialised Digital & Social Listening services. Using advanced analytics and AI-powered tools, we uncover valuable insights from social media and online conversations, helping brands navigate trends, manage reputation, and engage more effectively with their audience.

We utilise AI-powered image recognition to analyse user-generated images from over 500,000 online sources, identifying logos, objects, scenes, and activities.

We offer benchmarking and comparative analysis of brand performance versus competitors by analysing social media presence and consumer sentiment.

We provide comprehensive data on demographics, interests, and occupations of individuals discussing relevant topics on social media.

Using our expertise, we identify which emerging and broad regional and global trends Travel & Tourism clients need to track as well as use technology to detect new trends.

We can leverage real-time monitoring to provide immediate alerts on negative mentions or potential crises, allowing for swift response to protect brand reputation.

Thought Leadership

Position your brand as an industry leader with our Thought Leadership services. We transform data into compelling insights, crafting impactful white papers that drive conversations and enhance brand authority.

We leverage the best data and sources to uncover powerful insights, emerging trends, and shifting consumer behaviours in Sports, Leisure, Entertainment, Travel and Tourism, as well as other consumer industries.

Our research connects the dots to tell compelling new stories, helping you position your brand as a thought leader and drive meaningful conversations in your industry. We can offer the entire package from ideation to execution to design so your white paper stands out.

Advanced Analytics

Unlock the full potential of your data with our Advanced Analytics services. We use innovative techniques and AI-powered tools to uncover insights, helping drive smarter decisions and navigate complex markets with clarity.

Turn complex data into actionable intelligence with cutting-edge analytical techniques. Our research uncovers hidden patterns, connects insights across multiple data sources, and helps you craft compelling narratives that position your brand as a thought leader in your industry.

Methods include Marketing Mix Modelling and Econometrics, Multivariate techniques (pricing, key drivers, cluster and correspondence etc), Geolocation data, spend data, and synthetic data analysis.

Our GenAI-integrated qualitative platform is leading edge allowing you to explore all your qualitative information in one knowledge hub.

Find answers in seconds with the aid of GenAI tools. Automated transcripts, tagging, and analysis mines for you so you get answers faster and with greater clarity. Integrate all your Voice of Consumer channels (Transcripts, Zoom, Meet, Teams, and more).

GET TO KNOW GSIQ

ONE BUSINESS.

TWO PILLARS.

GSIQ connects the dots across sport, sponsorship and tourism through data-led insights and expert leadership.

We’ve structured our business around two interconnected pillars:

Sport & Sponsorship and Tourism.

These sectors frequently overlap, influence, and amplify one another. We’re the intelligence source for these individually — and for the space where they increasingly connect.

FEVO Sport Industry Awards GSIQ Best Newcomer Award
Leaders in Sport GSIQ Tech Breakthrough Award
SPIA Awards GSIQ Best Advisory Services Award
ESA Awards GSIQ Best Use of Measurement & Insight Award

ABOUT GSIQ

ONE BUSINESS. TWO INTERCONNECTED PILLARS.

We’re built for today’s evolving world. GSIQ connects the dots across sport, sponsorship and tourism through data-led insights and expert leadership.

OUR EXPERTISE

INNOVATIVE THINKING. PROVEN SOLUTIONS.

From media research to economic impact, our tailored services deliver intelligence that drives performance across sport, sponsorship and tourism.

GSIQ TECH

BUILT FOR INSIGHT. ENGINEERED FOR ACTION.

Our proprietary tools combine advanced tech with real-world expertise to power sponsorship tracking, valuation and smarter decision-making.