UK & EUROPE

Where heritage meets innovation in global sport and sponsorship.

We are proud and delighted to be named Best Newcomer at the FEVO Sports Industry Awards.

GSIQ’s UK & Europe team sits at the heart of global sport. From international federations to challenger brands, we support our partners with the insight and intelligence to succeed in one of the most competitive and scrutinised markets in the world.

Our work across the region includes media valuation, sponsorship strategy, consumer research, and destination intelligence. With a London base and a European footprint, our team understands the region’s diversity — and helps clients respond to it with relevance, clarity, and impact.

THE IQ

From industry updates to original insights and expert opinion, check out our latest content on The IQ.

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GSIQ Mini-Report: Formula 1 – Who are the sports fans driving a tourism industry?

Five sponsorship trends for 2026

Luke Littler signs record-breaking sponsorship deal worth £20m

Join the conversation — connect with Charlie Dundas on LinkedIn.

WHO WE WORK WITH

Trusted by sport and sponsorship leaders worldwide.

We partner with rights-holders, sponsors, and agencies across the region’s most competitive and creative sports markets. From elite federations to challenger brands, our clients turn to GSIQ to evaluate performance, shape strategy, and unlock value across every stage of the sponsorship journey.

PARTNERSHIP ANNOUNCEMENTS

REGIONAL TEAM

Led by experts who know the industry — and the market.

From strategic leadership to on-the-ground expertise, our regional team brings decades of experience, client understanding, and sector knowledge. We’ve built a reputation for being smart, straight-talking, and deeply invested in our clients’ success.

“We built GSIQ to give clients the intelligent, personal service we’d always wanted from the agencies we worked with.”

Charlie Dundas

GSIQ CO-FOUNDER

Bio

Charlie Dundas boasts a quarter-century career dedicated to sponsorship marketing, spanning strategy, sales, activation, research, and insights. Throughout this extensive tenure, he has gained profound experience and insight into the commercial imperatives that propel the sports industry forward.

Commencing as an intern at IMG in 1999, and prior to co-founding GSIQ, Charlie spent eight years at YouGov Sport, culminating in his role as Managing Director.

His expertise drives his commitment to seamlessly integrate data with human insight, to best unlock the pivotal role that data and insight play in sponsorship.

Connect on LinkedIn

Delivering meaningful data and insight to clients across the sports and sponsorship industry.

Charlie Dundas LinkedIn Profile

Joshua Marcus

GSIQ CO-FOUNDER

Bio

Joshua Marcus brings over seven years of experience in the sports and sponsorship industry, specialising in providing data and insight-led strategies to diverse stakeholders.

In his capacity as Commercial Director at YouGov Sport, Josh built robust relationships across the client spectrum, including rights-holders, brands, agencies and media owners.

It’s this expertise he brings to GSIQ as co-founder. His experience and commitment to leveraging data and insight to drive commercial success is underscored by his professional qualifications, including the completion of an MSc. in Sports Management at Birkbeck, University of London.