When we started GSIQ it was because, with our decades of combined experience, we knew we could do more for rightsholders and brands. We knew we could be more useful, innovate better, serve more quickly. And we were frustrated when that wasn’t possible.

But at Queen’s Club this week, GSIQ is working with a client to do all those things. We’re moving to a point where we can offer the LTA almost real-time insight into the value of their sponsorships, thanks to our proprietary tools SIQ+ and SIQ Live.

Why does that matter?

Well, with close to real-time tracking of logo presence, placement, size and even clutter, the LTA doesn’t have to wait until next year’s tournament to make adjustments to its strategy. Instead, using data from their dedicated SIQ Live dashboard they can make assessments of how their sponsor slots are performing after just a few hours of play. And on the basis of that data, they can decide whether they need to make adjustments or whether they are on track to deliver the media exposure they projected.

And of course when you can adjust exposure as you go, there’s a lot less chance of awkward conversations with disappointed partners. And a lot more chance of surprising and delighting them by maximising the coverage they receive – and all in-play.

What’s more because there are no late reports, rightsholders no longer need to endure having their sales cycle curtailed. Indeed, if they are so minded they can begin to sell their next event using current event data as it comes in. Imagine entertaining a potential sponsor at your competition while showing them the real-time value your event could deliver for them.

All this makes us happy because we’re doing what we set out to do when we founded GSIQ. We’re innovating to maximise the value for sports like tennis and taking the pain points out of sponsorship for rightsholders.

Joshua Marcus
Co-Founder GSIQ

Feel free to get in touch with me to find out SIQ+ and SIQ Live can do that for your property.