GLOBAL INTELLIGENCE.
GLOBAL GROWTH.
GO GSIQ.

GSIQ is a global research and insights agency specialising in intelligence analysis across sport, sponsorship and tourism – and where they converge.

Today's landscape brings together live experiences, entertainment, culture and the wider economy. We help organisations understand, measure and unlock the opportunities it creates.

Global Sport, Sponsorship and Tourism Insight.

Sport + Tourism + Live Experiences + Entertainment + Culture + Economy

300+ GLOBAL CLIENTS
TRUST US TO DELIVER,
CLEAR, CREDIBLE INSIGHT.

From emerging sports and established leagues, rightsholders and sponsors to venues, tourism boards and government agencies, GSIQ provides the insight and consistency needed to capture value and drive sustainable growth.

GSIQ. Trusted across the industry.

NEXT GENERATION
OF SPORTS FANS
WHITE PAPERS.

We asked 5,000 young people across 11 markets one big question: what will it take to make you a sports fan?

WHAT THEY TOLD US

New global study.

BUILT AROUND
INTELLIGENCE.

Everything we create starts with our clients' objectives and is shaped by decades of industry expertise. From expert-led frameworks and methodologies to purpose-built technology, every part of GSIQ is designed to deliver strategic, actionable intelligence for our clients.

GSIQ. Different by intention.

EXPERTISE + RELEVANT INSIGHT + MEANINGFUL MEASUREMENT = BETTER STRATEGIC DECISIONS

TACTIQ GETS
SPORTS TRAVEL
UPGRADE.

Get inside the new data before the market does.

WHO IT'S FOR

You asked. We acted.

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THE IQ

From industry updates to original insights and expert opinion, check out our latest content on The IQ.

The loyalty dividend: What ten years of netball bought Suncorp

Five things you might have missed in Women’s Sport Trust’s ‘The Battle for Attention’ report

New research: Young Brits are the most intense sports fans we found – but least open to new sports

The Wimbledon crowd worth more than the prize money

Glasgow’s Commonwealth Games crowd is young, family-first – and ready to spend

A deep dive into the travelers using the FIFA World Cup as an excuse for a U.S. vacation

Industry Recognition

WHO WE WORK WITH

Guided by insight. Powered by trust.

We’re proud to support exceptional organisations through work that informs, measures and moves things forward.

PARTNERSHIP ANNOUNCEMENTS

ABOUT GSIQ

ONE BUSINESS. TWO INTERCONNECTED PILLARS.

We’re built for today’s evolving world. GSIQ connects the dots across sport, sponsorship and tourism through data-led insights and expert leadership.

OUR EXPERTISE

INNOVATIVE THINKING. PROVEN SOLUTIONS.

From media research to economic impact, our tailored services deliver intelligence that drives performance across sport, sponsorship and tourism.

GSIQ TECH

BUILT FOR INSIGHT. ENGINEERED FOR ACTION.

Our proprietary tools combine advanced tech with real-world expertise to power sponsorship tracking, valuation and smarter decision-making.

TOOLS & TECHNOLOGY