MENA
Driving transformation through intelligence, from insight to impact.
We are honoured to be one of four nominated finalists in SPIA’s Best Advisory Services Awards.
GSIQ is powering progress across MENA’s sports, sponsorship and tourism landscape. We deliver impactful projects, working across every major service type to become the go-to intelligence partner for leading brands, events and properties across the region.
Our international, UAE-based team bring global expertise and local fluency to every engagement. From football to jiu-jitsu, government-backed mega-events to emerging leagues and initiatives beyond sport, our data, tools and consultancy services help clients structure rights, evaluate ROI, optimise strategy and drive sustainable growth — all with speed, precision and cultural understanding.
Join the conversation — connect with Sam Dawson on LinkedIn.
WHO WE WORK WITH
Insight partner to the region’s most important organisations.
From ADXC to Coca-Cola Arena, New Balance to Yas Island, we work across the sport, sponsorship and tourism ecosystem — powering better outcomes for rights holders, sponsors, venues and advisory firms. Our intelligence supports their strategies, reporting, and boardroom decisions, every step of the way.
PARTNERSHIP ANNOUNCEMENTS
Guided by insight. Powered by trust.
We’re proud to support exceptional organisations through work that informs, measures and moves things forward.
PARTNERSHIP ANNOUNCEMENTS
REGIONAL TEAM
A team built to meet the moment — and shape what’s next.
GSIQ’s MENA team reflects the region itself: ambitious, fast-moving and deeply invested in real results. We’ve earned the trust of stakeholders across sport, entertainment, tourism and beyond by combining deep knowledge with world-class tools and relentless delivery.
Sam Dawson
Managing Partner, MENA
“GSIQ MENA’s not just entered the market — we’ve covered the ground. In a short time, we’ve matched the scope of agencies that have been here for years.”
GSIQ has been recognised for four major industry honours:
- Winner ‘Best Newcomer’ · FEVO Sport Industry Awards 2025
- Winner ‘Tech Breakthrough Award’ · Leaders in Sport Awards 2025
- Nominated Finalist ‘Best Advisory Services’ · SPIA Awards 2025
- Shortlisted ‘Best Use of Measurement & Insight’ · ESA Awards 2026
Founder member of MESBN – the Middle East Sports & Business Network – supporting business collaboration and innovation.
