GSIQ

What did the Battle of the Sexes tennis match really deliver? GSIQ analysis reveals UK audience reach, sponsorship value, apparel exposure and social buzz — all measured within 24 hours of the event

GSIQ’s consumer travel tracker, TACTIQ, reveals how Brits plan to travel this Christmas — from visiting family and enjoying festive day trips to booking winter sun escapes and saving for future holidays. Despite economic pressures, demand for staycations, events, and value-led breaks remains strong, with travel emerging as the top choice for any extra festive spending.

Sponsorship Effectiveness Forum publishes landmark study The Sponsorship Effect, revealing major gaps and opportunities in how sponsorship drives growth The Sponsorship Effectiveness Forum (SEF) has today released The Sponsorship Effect, a new cross-industry analysis of 92 sponsorship case studies coded to Institute of Practitioners in Advertising-style standards

Women’s sport reached record female audiences across the UK this summer, with record-breaking broadcast and digital viewership revealed in the latest Women’s Sport Trust Visibility Report, featuring analysis from GSIQ.

There’s no summer like an Ashes summer — and for Aussie cricket fans, it’s as much about the ritual as the rivalry. From the first ball in Brisbane to the final over in Sydney, GSIQ explores what’s really shaping fans’ choices this season, both on and off the field.

The Saudi Pro League’s global ambitions are no longer just talk. It's growth is measurable. With 57,000 hours of global broadcast coverage, rising social visibility, and expanding reach across new markets, GSIQ data shows why this could be the season the world starts taking Saudi football seriously.

Destinations work tirelessly to build their reputations on the global travel market. But whether it’s family-friendly golden beaches or ‘coolcation’ clear mountain air, to sustain that reputation they must also deliver against their marketing promises. Our new global travel tool, TACTIQ, tracks exactly which destinations do that, using the ‘recommend’ metric. It asks travellers in the five biggest tourism markets (which provide two fifths of all global tourists) which destinations they would recommend to their friends, family and colleagues.

GSIQ Australia and New Zealand continues its expansion with the appointment of Georgie Liddle, formerly Senior Strategy and Insight Manager at the United Rugby Championship, as Client Services Director.

GSIQ has won the Tech Breakthrough Award at the Leaders in Sport Awards 2025 for its cutting-edge tools, SIQ Live and Crystal. These innovations allow real-time sponsorship impact tracking and robust audience measurement in unrated TV markets, marking a major step forward in sports technology.

GSIQ launches TACTIQ, a continuously updated travel and tourism tracking tool delivering insights on traveller trends, segmentation, and destinations.