F1 sold enough tickets last season to place it in the ranks of the mega-event. And because of its nomadic nature, the competition is like a destination on wheels.

Who are these fans? How do they travel? And what do they look for once they arrive?

Using data from TACTIQ, our global consumer travel tracker, we analysed fans who have travelled to watch F1 and examined their demographics, travel habits and destination preferences.

The findings suggest that F1 travellers are not just passionate fans. They are younger, more spontaneous and significantly more likely to spend on premium experiences, making them a particularly valuable segment for destinations and travel brands.

Download our free mini-report to explore the profile of the F1 traveller and what it means for the sports tourism economy.

For more insight into Formula 1 travellers, please get in touch.

TACTIQ allows users to discover a range of valuable insights about this audience, including which marketing channels are most effective, the barriers to making trips, the most popular types of purchase journey and the concerns and attitudes of these fans.

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