THE AMERICAS
Focused insights for the world’s most dynamic and diverse sports, sponsorship and tourism landscape.
GSIQ brings deep expertise and global perspective to the Americas — supporting leading rights holders, brands and tourism organisations across the region with insight that matches its pace, scale, and commercial ambition.
From the rise of women’s and youth sports to the strategic build-up around FIFA World Cup 2026 and LA28, we help clients navigate evolving fan behaviors, media value and sponsorship performance with confidence. Our Americas work is grounded in smart data, global benchmarks and real regional experience — delivering insight where and when it matters.
WHO WE WORK WITH
Partnering with innovators and industry leaders across the Americas.
From youth development programmes to global events, GSIQ works with sport, sponsorship and tourism leaders across the U.S., Canada, Mexico and beyond. Our insight helps clients act on opportunity, strengthen impact and stay ahead of change — with data and strategy that speaks their language.
REGIONAL EXCELLENCE
Built on experience. Ready for what’s next.
Our presence across the Americas reflects our commitment to meeting the needs of this complex and high-growth region. Led by GSIQ’s leadership and trusted partners, and powered by a global network, our work here is defined by relevance, rigour and a clear-eyed view of what’s coming next.
Nicole Hollomon
Managing Partner, United States
WHAT WE’RE TALKING ABOUT
SPORTSPRO NEW YORK
GSIQ is on the ground at the SportsPro New York Conference this week, with Josh Marcus and Nicole Hollomon proudly representing the team in NYC — connecting with industry leaders and exploring the latest thinking in sports media and technology.
MARATHONS
What can the TCS New York City Marathon tell us about the future of mass participation events? They are now central to the brand-building efforts of many cities and serve as a huge driver for charitable fundraising. They provide compelling possibilities for sponsors, from brand exposure to direct marketing through event communication channels, and more.
TEXAS MARKETING FORUM
GSIQ Tourism Insights’ Global Managing Partners, Eva Stewart and Oliver Rowe have finished up an inspiring time at the Marketing Outlook Forum 2025 in Fort Worth, Texas, diving deep into the latest travel marketing trends with US DMOs and industry leaders. Check out their key takeaways.
REAL TIME TECH
The Super Bowl isn’t just the biggest game in sport – it’s the ultimate stage for brand exposure and fan engagement. At GSIQ, we’re redefining sponsorship intelligence with SIQ+, our proprietary technology that helps brands measure and optimise sponsorship impact in real time – across major sporting events.
INVICTUS GAMES
For Canadians, winter is more than just a season – it’s an invitation to embrace adventure. From carving through fresh powder at Whistler Blackcomb to soaking in the charm of Mont Tremblant, Canada is a paradise for skiing enthusiasts. Right now, the Invictus Games Vancouver Whistler 2025, presented by ATCO and Boeing, are in full swing.
