THE AMERICAS

Focused insights for the world’s most dynamic and diverse sports, sponsorship and tourism landscape.

GSIQ brings deep expertise and global perspective to the Americas — supporting leading rights holders, brands and tourism organisations across the region with insight that matches its pace, scale, and commercial ambition.

From the rise of women’s and youth sports to the strategic build-up around FIFA World Cup 2026 and LA28, we help clients navigate evolving fan behaviors, media value and sponsorship performance with confidence. Our Americas work is grounded in smart data, global benchmarks and real regional experience — delivering insight where and when it matters.

THE IQ

From industry updates to original insights and expert opinion, check out our latest content on The IQ.

WHO WE WORK WITH

Partnering with innovators and industry leaders across the Americas.

From youth development programmes to global events, GSIQ works with sport, sponsorship and tourism leaders across the U.S., Canada, Mexico and beyond. Our insight helps clients act on opportunity, strengthen impact and stay ahead of change — with data and strategy that speaks their language.

Industry Recognition

REGIONAL EXCELLENCE

Built on experience. Ready for what’s next.

Our presence across the Americas reflects our commitment to meeting the needs of this complex and high-growth region. Led by GSIQ’s leadership and trusted partners, and powered by a global network, our work here is defined by relevance, rigour and a clear-eyed view of what’s coming next.

Nicole Hollomon

Managing Partner, United States

Nicole Hollomon is a seasoned sports business strategist with over 17 years of experience driving data-informed decision-making and organizational growth in the sports industry.

As a former Director of Research at YouGov Sport and Managing Director of Research, Development, and Engagement at USA Football, Nicole brings a unique blend of expertise in strategic visioning, research methodology and business intelligence to GSIQ. Her track record includes overseeing high-impact strategic initiatives, executing comprehensive research initiatives, and implementing data visualization strategies that have transformed how sports organizations leverage insights for business success.

Nicole’s approach combines deep analytical skills with a keen understanding of the sports landscape, allowing her to translate complex data into actionable strategies. Her experience spans work with major sports organizations, governing bodies and brands, where she has consistently delivered solutions that enhance stakeholder engagement, optimize revenue streams and drive organizational performance.

At GSIQ, Nicole leverages her extensive background to help clients navigate the complex intersections of data, stakeholder behavior and sports business. Her expertise in areas such as strategic planning, market research and performance analytics positions her as a valuable asset for organizations looking to elevate their stakeholder engagement, optimize their product offerings and achieve sustainable growth in the competitive sports industry.

Experienced research professional with a demonstrated history of working in the sports industry. Skilled in Quantitative Research Methodology, Business and Policy Analysis, Customer Analytics, Fandom Research, Data Management, Educational Development, and Visualization.

Nicole Hollomon LinkedIn Profile

TESTIMONIAL

“Nicole Hollomon has been a trusted and forward-thinking partner in our work at the NFL, dating back to her foundational research with USA Football. That early work delivered critical insights that informed our approach to athlete development and strategy.

Most recently, Nicole’s execution of NCAA-focused projects for NFL Football Operations – particularly her application of data from the NCAA GOAL Study – has helped us anticipate and respond to the evolving needs of student-athletes in a rapidly shifting college sports landscape.

Her ability to interpret complex data and translate it into actionable intelligence has made her an invaluable asset as we navigate our relationships with the NCAA, college conferences, and campus administrators.

Nicole remains ahead of the curve and continues to shape how we think about long-term alignment across levels of football”.

Roman Oben
VP, Football Operations, NFL

ABOUT GSIQ

ONE BUSINESS. TWO INTERCONNECTED PILLARS.

We’re built for today’s evolving world. GSIQ connects the dots across sport, sponsorship and tourism through data-led insights and expert leadership.

OUR EXPERTISE

INNOVATIVE THINKING. PROVEN SOLUTIONS.

From media research to economic impact, our tailored services deliver intelligence that drives performance across sport, sponsorship and tourism.

GSIQ TECH

BUILT FOR INSIGHT. ENGINEERED FOR ACTION.

Our proprietary tools combine advanced tech with real-world expertise to power sponsorship tracking, valuation and smarter decision-making.