RESOURCES
Downloadable and insightful, our resources include flagship white papers, compelling infographics, and practical tools — created to inform, support, and spark smarter decisions.
RESOURCES
WHITE PAPERS
Deep insights. Clear thinking. Actionable Intelligence.
“Sports tourists travel differently. They’re not just fans — they’re explorers, adventurers, and influencers.”
Unlock the Future of Sports Tourism
A GSIQ report in collaboration with Milieu Insights
GSIQ’s latest international white paper, “Sports Tourists: Travelling With Passion” explores the fast-evolving world of sports tourism across 12 global markets.
Drawing on insights from over 6,000 travellers, this white paper examines what drives sports fans to travel – and what it takes to turn that interest into long-term value for destinations, rights holders, brands and organisers.
This report offers a strategic roadmap for converting sports-driven travel into long-term destination value — with new data on motivation, barriers, behaviours, and economic potential.
India is no longer just an emerging outbound market — it’s a defining one.
A GSIQ Tourism Insights report in collaboration with FINN Partners
As international travel enters a new phase, Indian travelers are leading a decisive shift—from passive aspiration to confident action.
With GenZ at the helm and Millennials and GenX close behind, India’s outbound travel audience is becoming more emotionally driven, digitally inspired, and globally influential than ever before.
This report offers an in-depth, data-backed exploration into what motivates India’s high-value travelers in 2025—and how global destinations, tourism boards, and travel brands can effectively connect with them.
The Tourism Conversation 2024 Report
2024 marked a pivotal year in the global tourism conversation, with overtourism capturing public attention as never before. But how is the tourism conversation actually changing?
In this report from GSIQ Tourism Insights, we analyse the online tourism conversation, examining mainstream news and social media in all major countries and languages. We identify which tourism issues are intensifying, which are emerging, and which are fading.
This regular report highlights an unprecedented surge in mentions of “overtourism” but also how more mainstream tourism has fared. The report analyses these shifts in sentiment across regions and platforms, helping stakeholders better understand public concerns and what their conversation should include..
