TACTIQ

The world’s always on. Now tourism intelligence is too.

WHAT IS TACTIQ?

Finally, intelligence that moves as fast as your travellers.

TACTIQ is a breakthrough in tourism research — a dynamic, best-in-class, tracking system that reveals how, where, and why people travel. Built with and for leading tourism boards, hotels, and agencies, it replaces outdated, expensive trackers, providing high-quality insight that’s fast and flexible.

If you market, measure, or manage travel — TACTIQ is built for you.

READY TO UPGRADE YOUR TRACKING INTEL?

THE CHALLENGE

Tourism insight hasn’t kept up. Until now.

Understanding today’s travellers — where they go, why they choose, how they spend — needs live, localised data. But many tools still rely on snapshots and surveys that lag behind real-world change.

  • Reporting is slow, costly and incomplete
  • Surveys are too infrequent to act on
  • Destination brand trackers don’t solve strategic questions

THE SOLUTION

TACTIQ delivers insight modern tourism needs.

Built for action, TACTIQ gives you real-time clarity into who your travellers are, how they behave, and what influences their decisions — across countries, categories, and moments that matter.

  • Real-time intelligence

  • Cross-country comparability
  • Traveller attitudes, behaviours & perceptions
  • Global clarity on the path to purchase

FEATURES & BENEFITS

Real traveller insight for real world decisions.

A subscription gives you everything you need to make faster, smarter decisions — with confidence.

Traveller Demographics & Psychographics

Segment your audiences by income, interests, age, lifestyle, and more.

Trip Behaviour Past & Future

Understand destination choices, timing, spend levels, trip type, and booking patterns.

Destination Marketing Funnel & Path to Purchase

Track awareness, consideration, conversion — and where you’re gaining or losing ground.

Brand Imagery & Salience

See how travellers perceive your destination — and how that shifts over time.

Booking Channels & Payment Preferences

Know where and how people book — and how to optimize for them.

Accommodation & Event Travel Data

Understand tourism linked to major events, festivals, or venue-based travel.

Advertising & Media Effectiveness

Measure what’s working and adjust campaigns in near real-time.

Trending Destination Rankings

Benchmark and compare performance in a competitive landscape.

LOOKING FOR NEXT-LEVEL TRAVEL INSIGHTS?

WHO IT’S FOR

Made for people shaping the future of travel.

TACTIQ is built for organisations that need sharp, timely insight to power bold decisions in a fast-moving world.

  • National and regional tourism boards
  • City destinations and travel authorities
  • Cultural institutions and attractions
  • Major events and entertainment organisers
  • Travel brands and agencies
  • Sponsors investing in tourism ecosystems

If you market, measure, or manage travel
— TACTIQ is built for you.

SPECIFICATIONS

TACTIQ by the numbers

Fresh, focused, and built for today’s tourism marketing needs — here’s what’s live now.

  • 10 markets: Brazil, China, Colombia, France, Germany, India, Italy, Spain, UK, US

  • 1,000–2,000 completes per market: refreshed monthly

  • Includes high-income traveller segment

  • Full marketing funnel coverage from awareness to action

  • Demographics, psychographics & behavioural tracking

  • Cross-market comparability and competitive benchmarking

  • Monthly reports

  • Tableau-powered live dashboard

  • Customisable modules for extra markets, themes or events

Available by subscription
— and ready to scale with you.

STAY AHEAD WITH SMARTER TOURISM INTEL

DISCOVER THE SMARTER WAY TO TRACK TOURISM

To book a free 30-minute demo of TACTIQ – with zero hard sell – please complete our contact form.