TACTIQ

The world’s always on. Now tourism intelligence is too.

WHAT IS TACTIQ?

Finally, intelligence that moves as fast as your travellers.

TACTIQ is a breakthrough in tourism research — a dynamic, best-in-class, tracking system that reveals how, where, and why people travel. Built with and for leading tourism boards, hotels, and agencies, it replaces outdated, expensive trackers, providing high-quality insight that’s fast and flexible.

If you market, measure, or manage travel — TACTIQ is built for you.

READY TO UPGRADE YOUR TRACKING INTEL?

BOOK YOUR free 30-minute DEMO

THE CHALLENGE

Tourism insight hasn’t kept up. Until now.

Understanding today’s travellers — where they go, why they choose, how they spend — needs live, localised data. But many tools still rely on snapshots and surveys that lag behind real-world change.

Reporting is slow, costly and incomplete
Surveys are too infrequent to act on
Destination brand trackers don’t solve strategic questions

THE SOLUTION

TACTIQ delivers insight modern tourism needs.

Built for action, TACTIQ gives you real-time clarity into who your travellers are, how they behave, and what influences their decisions — across countries, categories, and moments that matter.

Real-time intelligence
Cross-country comparability
Traveller attitudes, behaviours & perceptions
Global clarity on the path to purchase

FEATURES & BENEFITS

Real traveller insight for real world decisions.

A subscription gives you everything you need to make faster, smarter decisions — with confidence.

Traveller Demographics & Psychographics

Segment your audiences by income, interests, age, lifestyle, and more.

Trip Behaviour Past & Future

Understand destination choices, timing, spend levels, trip type, and booking patterns.

Destination Marketing Funnel & Path to Purchase

Track awareness, consideration, conversion — and where you’re gaining or losing ground.

Brand Imagery & Salience

See how travellers perceive your destination — and how that shifts over time.

Booking Channels & Payment Preferences

Know where and how people book — and how to optimize for them.

Accommodation & Event Travel Data

Understand tourism linked to major events, festivals, or venue-based travel.

Advertising & Media Effectiveness

Measure what’s working and adjust campaigns in near real-time.

Trending Destination Rankings

Benchmark and compare performance in a competitive landscape.

LOOKING FOR NEXT-LEVEL TRAVEL INSIGHTS?

See TACTIQ in Action – Free Demo

WHO IT’S FOR

Made for people shaping the future of travel.

TACTIQ is built for organisations that need sharp, timely insight to power bold decisions in a fast-moving world.

National and regional tourism boards
City destinations and travel authorities
Cultural institutions and attractions
Major events and entertainment organisers
Travel brands and agencies
Sponsors investing in tourism ecosystems

If you market, measure, or manage travel
— TACTIQ is built for you.

SPECIFICATIONS

TACTIQ by the numbers

Fresh, focused, and built for today’s tourism marketing needs — here’s what’s live now.

10 markets: Brazil, China, Colombia, France, Germany, India, Italy, Spain, UK, US
1,000–2,000 completes per market: refreshed monthly
Includes high-income traveller segment
Full marketing funnel coverage from awareness to action
Demographics, psychographics & behavioural tracking
Cross-market comparability and competitive benchmarking
Monthly reports
Tableau-powered live dashboard
Customisable modules for extra markets, themes or events