TACTIQ

The world’s always on. Now tourism intelligence is too.

WHAT IS TACTIQ?

Finally, intelligence that moves as fast as your travellers.

TACTIQ is a breakthrough in tourism research — a dynamic, best-in-class, global travel and brand tracker, available via subscription. Built with and for leading tourism boards, hotels, agencies and sports organisations, it provides high-quality consumer and industry insights that those organisations need. Track travel trends and demand, see how your destination, brand or event is performing, understand what drives progress, and spot where the next opportunity lies.

If you market, measure, or manage travel — TACTIQ is built for you.

STAY AHEAD WITH SMARTER TOURISM INTEL

DISCOVER THE SMARTER WAY TO TRACK TOURISM

To book a free 30-minute demo of TACTIQ, see use cases and real world examples – with zero hard sell – please complete our contact form.

READY TO UPGRADE YOUR TRACKING INTEL?

THE CHALLENGE

Tourism insight has mostly been generic. Until now.

Understanding today’s travellers – their preferences, changing behaviour, travel brand choices, and what they’ll spend – needs expertly-built, regularly curated and forward-looking data that keeps pace with every industry shift. Many tools are too generic, relying on snapshots and surveys that lag behind real-world change.

  • Reporting is slow, costly and incomplete

  • Surveys and insights are too generic to act on

  • Destination brand trackers might be too infrequent or lack category data

  • Support teams are generalists, not specialists

THE SOLUTION

TACTIQ delivers insight modern tourism needs.

Purposefully built by a team of tourism experts, TACTIQ is the tool every marketer and insights professional needs to support go-to-market strategy, activations, campaigns, and brand architecture. Our dedicated insights managers help you define and understand your target audiences, then track their perceptions of your brand, events, and moments that matter.

  • Always up-to-date, actionable intelligence

  • Cross-country comparability

  • Traveller audiences: their attitudes, behaviours & perceptions

  • Brand health and tracking built on the best academic research and global industry expertise
  • Global clarity on the path to purchase

LOOKING FOR NEXT-LEVEL TRAVEL INSIGHTS?

WHO IT’S FOR

Made for people shaping the future of travel.

TACTIQ is built for organisations that need sharp, timely insight to power bold decisions in a fast-moving world.

  • National and regional tourism boards
  • City destinations and travel authorities
  • Cultural institutions and attractions
  • Major events and entertainment organisers
  • Travel brands and agencies
  • Sponsors investing in tourism ecosystems

If you market, measure, or manage travel
— TACTIQ is built for you.

SPECIFICATIONS

TACTIQ by the numbers

Fresh, focused, and built for today’s tourism marketing needs — here’s what’s live now.

  • 12 markets and growing

  • Robust samples in every market

  • Includes high-income traveller segment

  • Full marketing funnel coverage from awareness to action

  • Demographics, psychographics & behavioural tracking

  • Cross-market comparability and competitive benchmarking

  • Regular reports

  • Live dashboard

  • Customisable modules for extra markets, themes or events

Available by subscription
— and ready to scale with you.

FEATURES & BENEFITS

Real traveller insight for real world decisions.

A subscription gives you everything you need to make faster, smarter decisions — with confidence.

Traveller Demographics & Psychographics

Segment your audiences by income, interests, age, lifestyle, and more.

Trip Behaviour Past & Future

Understand destination choices, timing, spend levels, trip type, and booking patterns.

Destination Marketing Funnel & Path to Purchase

Track awareness, consideration, conversion — and where you’re gaining or losing ground.

Brand Imagery & Salience

See how travellers perceive your destination — and how that shifts over time.

Booking Channels & Payment Preferences

Know where and how people book — and how to optimize for them.

Accommodation & Event Travel Data

Understand tourism linked to major events, festivals, or venue-based travel.

Advertising & Media Effectiveness

Measure what’s working and adjust campaigns in near real-time.

Trending Destination Rankings

Benchmark and compare performance in a competitive landscape.

STAY AHEAD WITH SMARTER TOURISM INTEL

DISCOVER THE SMARTER WAY TO TRACK TOURISM

To book a free 30-minute demo of TACTIQ, see use cases and real world examples – with zero hard sell – please complete our contact form.

Industry Recognition