SOLUTIONS

Through our years of experience and innovative technologies, we offer comprehensive solutions vital for success in sport, sponsorship, tourism and related industries.

AWARD WINNING TECH
SIQ Live and Crystal win Breakthrough Tech prize at Leaders in Sport Awards

SOLUTIONS

MEDIA RESEARCH

Our Media Research and Sponsorship Valuation services leverage decades of expertise and cutting-edge technology to deliver actionable insights and maximise sponsorship ROI.

Data-Driven Core

We ensure all outputs are underpinned by reliable, accurate, and transparent data for confident decision-making.

Innovative Analysis

Our team applies the latest valuation techniques, benchmarking, and optimisation analysis to uncover sponsorship ROI.

Enhanced Methodology

We have refined and strengthened our measurement techniques to reflect the needs of today’s market.

Versatile Models

Our flexible tools adapt to all media types, helping you value a broad range of client needs.

Customised Offerings

Tailored to your brief, our work combines expert input and real-world context to deliver exceptional insights.

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CONSUMER & FAN RESEARCH

Tap into consumer behaviour with our specialised Consumer Insight services. Our tailored, market research solutions provide invaluable insights to drive informed decisions and boost brand engagement strategies.

Persona Understanding

We go beyond basic segmentation to build clear, evidence-led personas that reflect today’s complex sport and entertainment audiences.

Consumer Experience

We capture the expectations and experience of sport and entertainment fans to identify key pain points and opportunities for growth.

Consumer Journeys

Mapping how consumers engage across different touchpoints, we identify friction and loyalty drivers.

Database & Audience Audits

We evaluate client platforms, databases, and CRM tools to assess the value of existing audiences and uncover untapped potential.

Demand Analysis

We identify emerging and unmet demand by applying proven techniques to consumer need states.

Proposition &
Concept Testing

We explore the value of consumer-facing ideas through qualitative and quantitative testing to measure potential success.

Segmentation

We define audience segments using demographic, behavioural, and attitudinal data to improve engagement.

Price Elasticity Testing

We use proven models to determine optimal pricing strategies across different consumer segments.

Fan Insights Dashboards

Real-time dashboards that visualise fan or consumer behaviour across multiple dimensions.

Tracking Studies

Longitudinal studies that track change in perception, engagement, or behaviour over time.

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STRATEGIC CONSULTANCY

Boost your sponsorship strategy with our Consultancy services. We provide tailored solutions, from planning to evaluation, to optimise your initiatives. With industry expertise and personalised guidance, we help you navigate the sponsorship landscape for measurable success.

Strategic Planning

Creating sponsorship strategies aligned with business objectives.

Partnership Development

Identifying and nurturing brand-right and high-value potential partnerships.

Sponsorship Activation

Guiding effective sponsorship execution, performance management, and programme alignment.

Performance Evaluation

Evaluating sponsorship performance and ROI to inform future improvements.

Industry Insights

Maintaining access to the latest data, benchmarks and opportunities in sponsorship.

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ECONOMIC IMPACT ASSESSMENTS

Quantify the real value of sport and events with our Economic Impact Assessments. We deliver independent, evidence-based analysis that reveals how your event drives local economies, supports strategic growth, and attracts future investment, providing a compelling story backed by data.

Evidence-Based Valuation

We assess the economic contribution of sport and entertainment through robust, transparent methodologies that align with international standards — providing credible outputs for stakeholders and government bodies.

Spending & Return Modelling

Our analysis identifies real and attributable spend patterns across spectators, participants, media, and organisers to estimate direct, indirect, and induced impact, alongside ROI and job creation.

Localised Impact Reporting

We tailor every project to the specific geography, capturing regional economic activity, visitor flows, and market effects — and aligning outputs to local objectives and growth strategies.

Scenario Planning & Forecasting

We model multiple scenarios to test the economic implications of different event formats, timings or investment levels, helping clients make confident, future-focused decisions.

Legacy & Policy Insight

We examine long-term economic and social benefits to inform policy, support funding applications, and provide a foundation for legacy planning and strategic stakeholder engagement.

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BRAND RESEARCH

Enhance your brand’s impact with our specialised Brand Research services. From tracking brand health to analysing key customer drivers, our insights help refine your strategy. Ensuring your brand stands out in a competitive landscape.

Brand Health & Tracking

We measure consumer, media and internal perceptions of your brand over time, with customisable metrics that suit your goals.

Brand Positioning

We assess the positioning of your brand within a market, category or culture — and identify how to grow your distinctive edge.

Key Drivers Analysis

We assess what’s driving consumer choice, attention and loyalty — and how your brand is positioned against these drivers.

Creative & Communications Testing

We examine the effectiveness of your communications and content to understand cut-through, association and recall.

Sponsorship Fit & Synergy

We evaluate alignment between your brand and potential partners to uncover high-impact sponsorship opportunities.

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ADVANCED ANALYTICS

Unlock the full potential of your data with our Advanced Analytics services. We use innovative techniques and AI-powered tools to uncover insights, helping drive smarter decisions and navigate complex markets.

Advanced Data Capabilities

Turn complex data into actionable intelligence with our high-end analytical techniques. Our team applies modelling, forecasting and machine learning to address specific challenges across marketing, CRM and commercial strategies.

AI-Powered Qualitative

Our specialist, AI-augmented qualitative research uses natural language processing, clustering and emotion recognition to uncover patterns in unstructured data — from open-ends to social media and chat.

Integrated Modelling

We link data across channels, markets and touchpoints to build bespoke models that quantify the impact of each lever and predict outcomes under different scenarios.

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THOUGHT LEADERSHIP

Position your brand as an industry leader with our Thought Leadership services. We transform data into compelling insights, crafting impactful white papers that drive conversations and enhance brand authority.

Thematic Research & White Papers

We leverage the best data and ideas in the business to build original white papers and research reports on the topics that matter to your audience.

Market Commentary & Opinion

Our team provides sharp, informed commentary on the latest trends — helping your brand stay current and visible in fast-moving markets.

Content Partnerships

We create bespoke content in partnership with media, federations and sponsors — from co-branded pieces to headline campaigns.