GSIQ News

GSIQ Australia and New Zealand continues its expansion with the appointment of Georgie Liddle, formerly Senior Strategy and Insight Manager at the United Rugby Championship, as Client Services Director.

GSIQ has won the Tech Breakthrough Award at the Leaders in Sport Awards 2025 for its cutting-edge tools, SIQ Live and Crystal. These innovations allow real-time sponsorship impact tracking and robust audience measurement in unrated TV markets, marking a major step forward in sports technology.

GSIQ launches TACTIQ, a continuously updated travel and tourism tracking tool delivering insights on traveller trends, segmentation, and destinations.

British Triathlon has named GSIQ as its Official Strategic Insights Partner in a landmark collaboration that will strengthen audience understanding, unlock new opportunities, and fuel growth on the road to the LA 2028 Olympic and Paralympic Games.

The Professional Squash Association (PSA) has joined forces with GSIQ to evaluate the commercial value of its global assets ahead of squash’s LA28 Olympic debut. This partnership will provide independent data-driven insights to strengthen PSA’s commercial strategy, enhance visibility, and unlock new opportunities for growth.

GSIQ is proud to announce the appointment of Campbell Jamieson as Director, Australia & New Zealand, marking the next chapter in its rapid growth in the region. With unmatched expertise in global rightsholder management and cricket's commercial strategy, Campbell will drive GSIQ’s mission to deliver tailored, world-class research and insights for the Australian and New Zealand markets.

Milieu Insight partners with GSIQ to drive data-driven growth in sports, sponsorship and tourism. This partnership combines Milieu’s advanced analytics tools with GSIQ’s sector expertise, enabling businesses to predict consumer trends, deliver personalized experiences, and stay ahead in dynamic markets. Together, they aim to empower organizations with actionable insights, strategic growth, and innovative solutions for global engagement.

GSIQ and GSIQ Tourism Insights have partnered with Event Host Evaluation to revolutionize event planning and impact measurement. This collaboration combines EHE’s expertise in event benchmarking and planning with GSIQ’s advanced tools for digital evaluation, audience sentiment analysis, and legacy tracking.

GSIQ is proud to announce its partnership with the Abu Dhabi Extreme Championship (ADXC), delivering advanced analytics and sponsorship valuation to support ADXC’s global growth, enhance fan engagement, and maximise ROI for stakeholders.

GSIQ is proud to announce its partnership with the Abu Dhabi Extreme Championship (ADXC), delivering advanced analytics and sponsorship valuation to support ADXC’s global growth, enhance fan engagement, and maximise ROI for stakeholders.