British Triathlon has appointed award-winning insights specialists GSIQ as its Official Strategic Insights Partner. This landmark collaboration is designed to strengthen audience understanding, unlock commercial opportunities, and fuel growth on the road to the Los Angeles 2028 Olympic and Paralympic Games.

The brand partnership will see GSIQ – winners of Best Newcomer at the 2025 FEVO Sport Industry Awards – provide British Triathlon with advanced audience insight, data analysis, and commercial strategy support. This expertise will be central to the delivery of British Triathlon’s new commercial strategy and long-term ambitions and enhance its ability to connect with participants, fans, and partners across the sport.

Gareth May, Director of Commercial and Brand Partnerships of British Triathlon said:

“This is a hugely exciting partnership for British Triathlon as we embark on a new commercial journey. GSIQ’s expertise in audience insight and data analysis will be invaluable as we look to connect more deeply with our fans, grow participation, and drive new opportunities for our partners. With LA 2028 on the horizon, this collaboration gives us the tools to build a stronger, more sustainable future for our sport.”

Charlie Dundas, Co-Founder of GSIQ said:

“We’re really happy to partner with British Triathlon at such a pivotal stage in their journey. Our mission at GSIQ is to work hand in hand with rights-holders to unlock the full potential of their data, and triathlon offers a fantastic opportunity to do just that. By combining our insights with British Triathlon’s ambition, we can support their growth strategy, enhance fan engagement, and help create lasting value on the road to LA 2028 and beyond.”

This partnership reflects British Triathlon’s ambition to innovate and evolve its commercial approach, building deeper connections with fans and partners while strengthening the pathway towards international success on and off the field of play.

Read full story on British Triathlon website

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