GSIQ is proud to announce our partnership with the Professional Fighters League MENA (PFL MENA).

PFL MENA is playing a defining role in the growth of combat sports across the Middle East, combining elite competition with a clear regional vision and global ambition. As the league continues to expand its footprint, data-driven insight is central to building sustainable partnerships and long-term value.

We’re supporting PFL MENA with advanced analytics to deliver clarity on sponsorship performance, event impact, and commercial ROI — enabling faster, more confident decision-making for rights holders and partners alike. GSIQ’s Sponsorship Valuation services combine decades of expertise with cutting-edge technology to turn complex exposure data into clear, actionable insight.

As Jerome Mazet, General Manager of PFL MENA, commented:

“When we went to market for a partner, we were looking for clarity from the data but also speed in delivery. We need to be able to tell a clear story about why PFL MENA is a good fit for our sponsors and that’s why we went for GSIQ. I’m really pleased to be working with Sam and his team again.”

We look forward to working closely with PFL MENA as they continue to grow the league, deepen fan engagement, and unlock new commercial opportunities across the region and beyond.