NH-GSIQ

GSIQ Insight

Sports tourism in the U.S.: what drives American travellers to combine sport and leisure?
Sports tourism is booming in the U.S., with millions of Americans planning trips around major sporting events. GSIQ research reveals who these travelers are, what motivates them, and how destinations can win their loyalty.

Put intelligence at the heart of your strategy — reach out and let’s get started.

Awards & Recognition

FEVO Sports Industry Awards 2025 · Best Newcomer Award · Winner

Leaders Sports Awards 2025 · Tech Breakthrough Award · Winner

SPIA Sports Industry Awards 2025 · Best Advisory Services Award · Nominated Finalist

Associations

Sponsors of the UK Sponsorship Awards 2025 underscoring our commitment to the industry

Member of ESA – European Sponsorship Association strengthening our ties across the European sponsorship ecosystem

Founder member of MESBN – the Middle East Sports & Business Network supporting business collaboration and innovation