GSIQ Insight

Sponsorship Effectiveness Forum publishes landmark study The Sponsorship Effect, revealing major gaps and opportunities in how sponsorship drives growth The Sponsorship Effectiveness Forum (SEF) has today released The Sponsorship Effect, a new cross-industry analysis of 92 sponsorship case studies coded to Institute of Practitioners in Advertising-style standards

Australia’s horse-racing season is in full swing — but as cost-of-living pressures bite, betting activity has softened. GSIQ data reveals which brands racing fans are backing, with Sportsbet and TAB leading the field, while Bet365, Ladbrokes, Neds, and Dabble compete for attention among a smaller, more selective audience.

Women’s sport reached record female audiences across the UK this summer, with record-breaking broadcast and digital viewership revealed in the latest Women’s Sport Trust Visibility Report, featuring analysis from GSIQ.

There’s no summer like an Ashes summer — and for Aussie cricket fans, it’s as much about the ritual as the rivalry. From the first ball in Brisbane to the final over in Sydney, GSIQ explores what’s really shaping fans’ choices this season, both on and off the field.

The Saudi Pro League’s global ambitions are no longer just talk. It's growth is measurable. With 57,000 hours of global broadcast coverage, rising social visibility, and expanding reach across new markets, GSIQ data shows why this could be the season the world starts taking Saudi football seriously.

Golf participation in Australia is booming — up 19% in five years — creating powerful opportunities for brands and marketers. GSIQ research reveals who Australia’s golf fans are, how they engage, and what motivates them to discover new experiences.

Sports tourism is booming in the U.S., with millions of Americans planning trips around major sporting events. GSIQ research reveals who these travelers are, what motivates them, and how destinations can win their loyalty.

Week 1 of the NRL Finals smashed all previous records, reaching 6.7 million viewers across four games. The Broncos v Raiders golden-point thriller alone drew over 2 million, while the Storm v Bulldogs match reached 1.7 million. That’s a 20% jump on last year’s figures — confirming the NRL’s soaring popularity.

GSIQ experts reveal what it takes to land a billion-pound kit deal — from brand power and longevity to efficiencies, confidence, and the people behind it.

You may have already seen the headlines of the latest Women’s Sport Trust’s Visibility Report, which GSIQ helped to present this week. The main takeaways are about unprecedented digital growth coupled with a decline in linear broadcast figures. But at GSIQ, our approach is to look beyond the headlines and provide clients with nuanced analysis. Here are five observations that stood out to us at GSIQ in reviewing the latest WST Visibility Report: