GSIQ Insight

The opening seasons of an emerging sports property are not merely a growth phase. They are also a limited opportunity to build the evidence base that future decisions about sponsorship, media, investment and expansion will depend on.

GSIQ’s latest global research into the next generation of sports fans reveals how young people in MENA engage with sport both as participants and fans. Based on research across 11 international markets, the MENA white paper explores sports participation, fandom drivers, media consumption habits, reasons for quitting sport, sponsorship perceptions and the future appetite for sport among 15–25-year-olds.

Global data shows young people are receptive to sports sponsorship, but attitudes vary by market and category, while grassroots support stands out.

Every sports governing body collects data. But having data is not the same as having the evidence needed to make better decisions. Before collecting more, organizations should ask whether the data they already have are fit for purpose, connected to the broader picture, and reaching the people making the decisions.

GSIQ’s latest research reveals what 3,800 interviews across ten IPL markets say about Vaibhav Sooryavanshi’s impact on viewing, fandom, sponsors and Rajasthan Royals.

GSIQ’s latest global research into the next generation of sports fans reveals how young people in the United States engage with sport both as participants and fans. Based on research across 11 international markets, the USA white paper explores sports participation, fandom drivers, media consumption habits, reasons for quitting sport, sponsorship perceptions and the future appetite for sport among 15–25-year-olds.

Every summer, Premier League clubs take the opportunity to rebuild. Squads are reshaped, staff restructured and pre-season plans redrawn. Yet one relationship often escapes review: the partner measuring the value of their sponsorships. This article examines four common myths about changing sponsor valuation agency and why those fears may not survive a well-run transition.

What did ten years as title sponsor of Suncorp Super Netball deliver for Suncorp? Consumer data shows measurable gains in brand love, trust, positive sentiment and banking customers among Super Netball fans, highlighting the long-term value of sustained sports sponsorship.

The latest Women’s Sport Trust Visibility Report, 'The Battle for Attention', with broadcast analysis from GSIQ, highlights record streaming levels, continued audience growth and new opportunities for women’s sport. Beyond the headline figures, five insights reveal what rightsholders and governing bodies can learn about attention, momentum, content strategy, athlete visibility and mixed-gender events.

GSIQ’s latest global research into the next generation of sports fans reveals how young people in the UK engage with sport both as participants and fans. Based on research across 11 international markets, the UK white paper explores sports participation, fandom drivers, media consumption habits, reasons for quitting sport, sponsorship perceptions and the future appetite for sport among 15–25-year-olds.