We asked 5,000 young people across 11 markets one big question: what will it take to make you a sports fan?

Today we launch our findings from the first two markets – the UK and the U.S. – with exclusive white papers. Just a couple of clicks and these papers are yours to keep.

WHY READ?

The number one reason young people become fans isn’t what most rights-holders or sponsors spend their money on. It’s something else altogether.

Some sports are much better at converting their participants to fans. We reveal which ones perform the best.

70% call themselves fans. Only 8% are superfans. The white paper shows you where that gap closes.

From cost to community, learn what young people say will make them bigger fans of a sport.

All of this, and much more, is inside NextGeneration: Youth Sports Fandom, our global white paper series which pulls data from the UK, the U.S., India, Saudi Arabia, UAE, Australia, Germany, Canada, China, Indonesia and Vietnam.

Half of young people plan to engage more over the next five years. The brands and rights-holders that read this first will be the ones best placed to capture that growth.

Get ahead of your competitors

GSIQ – Global Sports Intelligence