GSIQ is proud to announce our partnership with New Balance in the Middle East.

New Balance has achieved substantial growth in recent years, becoming a global sportswear giant, driven by best-in-class products and experiences across running, lifestyle and performance.

Specific to the MENA region they are one of the fastest growing sports brands. Focused on accelerating regional growth through a consumer first, insight driven approach, GSIQ have onboarded New Balance MENA as part of a deeper dive into MENA consumer trends, brand performance and audience intelligence.

Stuart Henwood, Regional General Manager Middle East, Africa and India says,

“The key is understanding and listening to our consumers and partners in these markets. Then tailoring solutions to meet their needs, while driving consistent global brand product assortments and messaging.”

At GSIQ, we tap into consumer behaviour with our specialised consumer insight services, overlayed with trusted industry expertise. Geared for sport and entertainment, our market research solutions provide invaluable insights to drive informed commercial decisions and boost brand engagement strategies.

We look forward to playing a key part in New Balance’s continued mission to expand their connection with consumers in the region.

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