Battle of the Sexes tennis match: GSIQ analysis 24 hours after the event
Aryna Sabalenka may have lost tennis’s “Battle of the Sexes” this weekend but in the UK it was her apparel that was the winner for sponsors, enjoying an exposure time a third higher than that of opponent Nick Kyrgios.
- 5.3m Brits tuned into the exhibition match creating a sponsor value of almost £5m in the UK alone.
And while the match may not have been as close as some fans wanted to see, it certainly fanned conversation – 93,000 social media posts have discussed the event in the 24 hours since. As an entertainment broadcast, the Battle of the Sexes was certainly a smash for tennis.
GSIQ’s Tom Watson said:
“Less than 24 hours after Battle of the Sexes finished, we’ve already built a full snapshot of its impact — from audience reach to sponsorship value and social buzz. Being able to deliver this end-to-end analysis within 24 hours is a real step-change in how sports moments can be measured and understood, while they’re still live in the public conversation.”
If you’d like to learn more about how we delver faster sponsorship analysis from overnight audience data, drop a message to Tom, who’d be happy to help.
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