ES-GSIQ

Wimbledon attracts more than elite tennis players - it also attracts a commercially valuable audience of international travellers. Using TACTIQ, GSIQ's consumer travel tracker, we compared intended Wimbledon attendees with other international travellers and found they are younger, more affluent, more likely to travel with partners and children, stay longer, spend more on premium accommodation and travel upgrades, and actively seek culture and experiences alongside sport. They are also heavy users of AI travel planning tools and many have yet to decide where their next holiday will be.