Travel & Tourism

Wimbledon attracts more than elite tennis players - it also attracts a commercially valuable audience of international travellers. Using TACTIQ, GSIQ's consumer travel tracker, we compared intended Wimbledon attendees with other international travellers and found they are younger, more affluent, more likely to travel with partners and children, stay longer, spend more on premium accommodation and travel upgrades, and actively seek culture and experiences alongside sport. They are also heavy users of AI travel planning tools and many have yet to decide where their next holiday will be.

TACTIQ The world’s always on. Now tourism intelligence is too. WHAT IS TACTIQ? Finally, intelligence that moves as fast as your travellers. TACTIQ is a breakthrough in tourism research —[...]

With the Glasgow Commonwealth Games approaching, GSIQ’s TACTIQ travel data reveals a young, affluent and family-oriented audience that is still actively making travel decisions. The findings highlight strong demand for premium accommodation, broader leisure experiences beyond sport, and a significant opportunity for destinations, hospitality providers and rights holders to engage high-value travellers before bookings are finalised.

New analysis from GSIQ’s TACTIQ consumer travel tracker examines travelers who are using the FIFA World Cup in the United States as the main vacation of their year. The research explores who they are travelling with, where they plan to stay, how they intend to move around the country, what activities they enjoy beyond football, their key travel concerns, and the channels they use to plan their trips.

European travellers attending the Miami Grand Prix skew younger, male and higher income, with strong multi-sport interests and a clear preference for luxury travel, cultural experiences and upscale accommodation.

Formula 1 now sells enough tickets each season to rank among the world’s major events. But unlike most mega-events, the championship moves from city to city, creating a travelling wave of sports tourism. Using data from TACTIQ, GSIQ analysed the fans most likely to travel for F1, examining their demographics, travel habits and destination preferences. The findings show how these fans differ from other travellers and why they represent a particularly valuable tourism segment.

With fewer than 100 days until the FIFA World Cup, GSIQ’s TACTIQ consumer travel tracker reveals how international fans planning trips to the U.S. intend to travel, spend and experience the tournament. Data from key football markets shows World Cup travelers plan longer stays, significantly higher trip budgets and broader leisure activities beyond football, presenting a valuable opportunity for U.S. destinations and travel brands.

Arabian Travel Market 2026 will spotlight the rapid growth of sports tourism, as new research from GSIQ reveals that sports event travellers spend up to twice as much per trip as regular tourists, creating major opportunities for destinations, hotels and travel stakeholders.

2026 is a bumper year for sport and it kicks off with the Winter Olympics in Milano-Cortina. New insight from GSIQ’s global consumer travel tracker, TACTIQ, shows that unprecedented numbers of sports fans are planning to travel to Italy for the Games.

GSIQ’s consumer travel tracker, TACTIQ, reveals how Brits plan to travel this Christmas — from visiting family and enjoying festive day trips to booking winter sun escapes and saving for future holidays. Despite economic pressures, demand for staycations, events, and value-led breaks remains strong, with travel emerging as the top choice for any extra festive spending.