Travel & Tourism

Formula 1 now sells enough tickets each season to rank among the world’s major events. But unlike most mega-events, the championship moves from city to city, creating a travelling wave of sports tourism. Using data from TACTIQ, GSIQ analysed the fans most likely to travel for F1, examining their demographics, travel habits and destination preferences. The findings show how these fans differ from other travellers and why they represent a particularly valuable tourism segment.

With fewer than 100 days until the FIFA World Cup, GSIQ’s TACTIQ consumer travel tracker reveals how international fans planning trips to the U.S. intend to travel, spend and experience the tournament. Data from key football markets shows World Cup travelers plan longer stays, significantly higher trip budgets and broader leisure activities beyond football, presenting a valuable opportunity for U.S. destinations and travel brands.

Arabian Travel Market 2026 will spotlight the rapid growth of sports tourism, as new research from GSIQ reveals that sports event travellers spend up to twice as much per trip as regular tourists, creating major opportunities for destinations, hotels and travel stakeholders.

2026 is a bumper year for sport and it kicks off with the Winter Olympics in Milano-Cortina. New insight from GSIQ’s global consumer travel tracker, TACTIQ, shows that unprecedented numbers of sports fans are planning to travel to Italy for the Games.

GSIQ’s consumer travel tracker, TACTIQ, reveals how Brits plan to travel this Christmas — from visiting family and enjoying festive day trips to booking winter sun escapes and saving for future holidays. Despite economic pressures, demand for staycations, events, and value-led breaks remains strong, with travel emerging as the top choice for any extra festive spending.

Sports tourism is booming in the U.S., with millions of Americans planning trips around major sporting events. GSIQ research reveals who these travelers are, what motivates them, and how destinations can win their loyalty.

Destinations work tirelessly to build their reputations on the global travel market. But whether it’s family-friendly golden beaches or ‘coolcation’ clear mountain air, to sustain that reputation they must also deliver against their marketing promises. Our new global travel tool, TACTIQ, tracks exactly which destinations do that, using the ‘recommend’ metric. It asks travellers in the five biggest tourism markets (which provide two fifths of all global tourists) which destinations they would recommend to their friends, family and colleagues.

GSIQ launches TACTIQ, a continuously updated travel and tourism tracking tool delivering insights on traveller trends, segmentation, and destinations.

TACTIQ The world’s always on. Now tourism intelligence is too. WHAT IS TACTIQ? Finally, intelligence that moves as fast as your travellers. TACTIQ is a breakthrough in tourism research —[...]

TOURISM INSIGHTS Shaping the future of global tourism, navigating change with innovation. Developers of TACTIQ – the global tourism activity tracker – that reveals how, where and why people travel. [...]