Georgie Liddle

GSIQ Insight

After a period of challenging circumstances, how is Rugby Australia delivering for sponsors?
Ahead of the 2027 Rugby World Cup, we assess how Rugby Australia’s current sponsors are performing among union fans. The data shows positive brand uplift for Bet365 and InterContinental within the rugby audience, alongside renewed partnership activity and a multi-year home tournament cycle that creates sustained commercial opportunity.
GSIQ Insight

As ANZ signs a deal taking it towards 20 years of tennis sponsorship, what impact has its relationship with the sport made?
As ANZ extends its sponsorship of Tennis Australia towards 20 years, we look at what its long-standing relationship with the sport has delivered, using data on Australian tennis fans and their relationship with the brand.