We operate through a global network of expert-led hubs, each rooted in its local market but powered by shared tools, insight, and expertise.
From major sports and sponsorship projects to tourism research, live experiences, and cultural events, we deliver tailored solutions with regional precision and global impact.
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GSIQ serves the sports, sponsorship, and tourism industries as one united business.
Through our two complementary divisions, we deliver integrated expertise and data-driven insight across the full ecosystem of each — from grassroots programmes and brand partnerships to destination marketing and global events — driving growth, enhancing engagement, and shaping impactful strategies.
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We turn complexity into clarity through data, technology, and original thinking.
We combine world-class technologies with custom-built tools — always guided by deep industry insight and our clients’ goals.
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MEDIA TECHNOLOGY
Our proprietary media tools are built by GSIQ’s own industry experts. Developed in-house from the ground up, our technology delivers real-time tracking, audience analysis, and sponsor valuation with unmatched visibility and insight across every channel.
TACTIQ
TACTIQ is a breakthrough in tourism research — a dynamic, best-in-class, tracking system that reveals how, where, and why people travel. Built with and for leading tourism boards, hotels, airlines and agencies — and anyone who markets, measures or manages travel.
TRAVELYTICS NEWSLETTER
Travelytics distils exclusive consumer data into clear, actionable insight. Focused on the trends, behaviours, and signals shaping travel decisions today, you can read the first edition here.
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GSIQ Insight
As ANZ signs a deal taking it towards 20 years of tennis sponsorship, what impact has its relationship with the sport made?
As ANZ extends its sponsorship of Tennis Australia towards 20 years, we look at what its long-standing relationship with the sport has delivered, using data on Australian tennis fans and their relationship with the brand.
