Sport UK

Sponsorship Effectiveness Forum publishes landmark study The Sponsorship Effect, revealing major gaps and opportunities in how sponsorship drives growth The Sponsorship Effectiveness Forum (SEF) has today released The Sponsorship Effect, a new cross-industry analysis of 92 sponsorship case studies coded to Institute of Practitioners in Advertising-style standards

Women’s sport reached record female audiences across the UK this summer, with record-breaking broadcast and digital viewership revealed in the latest Women’s Sport Trust Visibility Report, featuring analysis from GSIQ.

British Triathlon has named GSIQ as its Official Strategic Insights Partner in a landmark collaboration that will strengthen audience understanding, unlock new opportunities, and fuel growth on the road to the LA 2028 Olympic and Paralympic Games.

GSIQ experts reveal what it takes to land a billion-pound kit deal — from brand power and longevity to efficiencies, confidence, and the people behind it.

You may have already seen the headlines of the latest Women’s Sport Trust’s Visibility Report, which GSIQ helped to present this week. The main takeaways are about unprecedented digital growth coupled with a decline in linear broadcast figures. But at GSIQ, our approach is to look beyond the headlines and provide clients with nuanced analysis. Here are five observations that stood out to us at GSIQ in reviewing the latest WST Visibility Report:

When we started GSIQ it was because, with our decades of combined experience, we knew we could do more for rightsholders and brands. We knew we could be more useful, innovate better, serve more quickly. And we were frustrated when that wasn’t possible.

Industry veterans Charlie Dundas and Josh Marcus have launched GSIQ, a boutique agency specializing in human-backed data intelligence. With over 30 years of combined experience, GSIQ aims to revolutionize client experiences through tailored, insightful solutions in the sports and sponsorship industry.