GSIQ

The Saudi Pro League’s global ambitions are no longer just talk. It's growth is measurable. With 57,000 hours of global broadcast coverage, rising social visibility, and expanding reach across new markets, GSIQ data shows why this could be the season the world starts taking Saudi football seriously.

Destinations work tirelessly to build their reputations on the global travel market. But whether it’s family-friendly golden beaches or ‘coolcation’ clear mountain air, to sustain that reputation they must also deliver against their marketing promises. Our new global travel tool, TACTIQ, tracks exactly which destinations do that, using the ‘recommend’ metric. It asks travellers in the five biggest tourism markets (which provide two fifths of all global tourists) which destinations they would recommend to their friends, family and colleagues.

GSIQ Australia and New Zealand continues its expansion with the appointment of Georgie Liddle, formerly Senior Strategy and Insight Manager at the United Rugby Championship, as Client Services Director.

GSIQ has won the Tech Breakthrough Award at the Leaders in Sport Awards 2025 for its cutting-edge tools, SIQ Live and Crystal. These innovations allow real-time sponsorship impact tracking and robust audience measurement in unrated TV markets, marking a major step forward in sports technology.

GSIQ launches TACTIQ, a continuously updated travel and tourism tracking tool delivering insights on traveller trends, segmentation, and destinations.

British Triathlon has named GSIQ as its Official Strategic Insights Partner in a landmark collaboration that will strengthen audience understanding, unlock new opportunities, and fuel growth on the road to the LA 2028 Olympic and Paralympic Games.

GSIQ experts reveal what it takes to land a billion-pound kit deal — from brand power and longevity to efficiencies, confidence, and the people behind it.

GSIQ is proud to announce our partnership with Professional Fighters League MENA (PFL MENA), supporting the organisation with advanced analytics to deliver clarity on sponsorship performance, event impact, and commercial ROI across the Middle East and beyond.

The Professional Squash Association (PSA) has joined forces with GSIQ to evaluate the commercial value of its global assets ahead of squash’s LA28 Olympic debut. This partnership will provide independent data-driven insights to strengthen PSA’s commercial strategy, enhance visibility, and unlock new opportunities for growth.

GSIQ is proud to announce the appointment of Campbell Jamieson as Director, Australia & New Zealand, marking the next chapter in its rapid growth in the region. With unmatched expertise in global rightsholder management and cricket's commercial strategy, Campbell will drive GSIQ’s mission to deliver tailored, world-class research and insights for the Australian and New Zealand markets.