GSIQ

GSIQ is proud to announce its partnership with the Abu Dhabi Extreme Championship (ADXC), delivering advanced analytics and sponsorship valuation to support ADXC’s global growth, enhance fan engagement, and maximise ROI for stakeholders.

Emirates Dubai 7s has teamed up with GSIQ for attendee research, economic impact analysis, and sponsorship evaluation, unlocking insights that elevate fan experiences and drive commercial partnerships at the Middle East’s largest sports and entertainment festival.

FIH, the global governing body of field hockey, has joined forces with GSIQ to strengthen sponsorship strategies and expand the sport’s global reach through cutting-edge analytics and real-time exposure tracking.

The Republic Bank Caribbean Premier League (CPL) has appointed GSIQ as its new media and sponsor evaluation partner. GSIQ will deliver independent data on viewership and sponsorship value across the 2024 tournament, supporting CPL and its partners with world-class insights.

GSIQ is thrilled to announce Nicole Hollomon as our new Managing Partner, United States. This expansion reinforces GSIQ’s mission to empower agencies, brands and rights-holders with actionable insights that enhance decision-making and drive sustainable growth.

GSIQ has launched GSIQ Tourism Insights, a new division focused on delivering tailored research and intelligence for the travel and tourism industry. Co-founded by industry experts Eva Stewart and Oliver Rowe, the division strengthens GSIQ’s global offering, combining industry expertise with innovative strategies.

GSIQ are delighted to welcome Ted Harwood as our Managing Partner, Australia & New Zealand. Ted will lead GSIQ’s expansion into this vital market, where his team will apply the agency’s bespoke approach to data-gathering and analytics to help clients meet a distinctive set of regional challenges.

As the ROSHN Saudi League (Saudi Pro League or “SPL”) embarks on what could be its most pivotal season yet, the spotlight extends beyond star signings to the broader transformation of Saudi football. Strategic investments and privatisation efforts are reshaping the landscape, offering brands fresh opportunities in MENA's growing sports market. This season could be key in defining the future of Saudi football.

India faces England this week in the ICC T20 World Cup semi-final, highlighting South Asia's growing influence in sports. The tournament has been thrilling and global, with significant interest from Indian and Pakistani fans driving its success. The IPL, with its lucrative broadcast deals and investments, remains one of the world's richest sports leagues, continuing to grow and dominate in India after 17 seasons.

We are delighted to welcome Sam Dawson as our Managing Partner for the MENA region. Sam will spearhead GSIQ’s mission to create pioneering intelligence for industry stakeholders to capitalise on opportunities in one of the world’s fastest-developing markets.