GSIQ

GSIQ is thrilled to announce Nicole Hollomon as our new Managing Partner, United States. This expansion reinforces GSIQ’s mission to empower agencies, brands and rights-holders with actionable insights that enhance decision-making and drive sustainable growth.

GSIQ has launched GSIQ Tourism Insights, a new division focused on delivering tailored research and intelligence for the travel and tourism industry. Co-founded by industry experts Eva Stewart and Oliver Rowe, the division strengthens GSIQ’s global offering, combining industry expertise with innovative strategies.

GSIQ are delighted to welcome Ted Harwood as our Managing Partner, Australia & New Zealand. Ted will lead GSIQ’s expansion into this vital market, where his team will apply the agency’s bespoke approach to data-gathering and analytics to help clients meet a distinctive set of regional challenges.

As the ROSHN Saudi League (Saudi Pro League or “SPL”) embarks on what could be its most pivotal season yet, the spotlight extends beyond star signings to the broader transformation of Saudi football. Strategic investments and privatisation efforts are reshaping the landscape, offering brands fresh opportunities in MENA's growing sports market. This season could be key in defining the future of Saudi football.

India faces England this week in the ICC T20 World Cup semi-final, highlighting South Asia's growing influence in sports. The tournament has been thrilling and global, with significant interest from Indian and Pakistani fans driving its success. The IPL, with its lucrative broadcast deals and investments, remains one of the world's richest sports leagues, continuing to grow and dominate in India after 17 seasons.

We are delighted to welcome Sam Dawson as our Managing Partner for the MENA region. Sam will spearhead GSIQ’s mission to create pioneering intelligence for industry stakeholders to capitalise on opportunities in one of the world’s fastest-developing markets.

Sport is undergoing massive changes amid economic uncertainty and evolving audience behaviours. Traditional commercial models are under strain, and media disruptions are reshaping the rights market. As fan preferences diversify, sports organizations must seek innovative ways to build and monetize communities.

GSIQ has appointed Frank Saez as its new Chairman. A leading authority in global sports business analysis, Saez brings over 25 years of experience to GSIQ, enhancing its growth plans. Saez joins co-founders Charlie Dundas and Josh Marcus, and Managing Partner Joseph Eapen, to redefine client-agency relationships with human-backed intelligence.

Industry veterans Charlie Dundas and Josh Marcus have launched GSIQ, a boutique agency specializing in human-backed data intelligence. With over 30 years of combined experience, GSIQ aims to revolutionize client experiences through tailored, insightful solutions in the sports and sponsorship industry.