Sport ANZ

Golf participation in Australia is booming — up 19% in five years — creating powerful opportunities for brands and marketers. GSIQ research reveals who Australia’s golf fans are, how they engage, and what motivates them to discover new experiences.

Destinations work tirelessly to build their reputations on the global travel market. But whether it’s family-friendly golden beaches or ‘coolcation’ clear mountain air, to sustain that reputation they must also deliver against their marketing promises. Our new global travel tool, TACTIQ, tracks exactly which destinations do that, using the ‘recommend’ metric. It asks travellers in the five biggest tourism markets (which provide two fifths of all global tourists) which destinations they would recommend to their friends, family and colleagues.

GSIQ Australia and New Zealand continues its expansion with the appointment of Georgie Liddle, formerly Senior Strategy and Insight Manager at the United Rugby Championship, as Client Services Director.

GSIQ has won the Tech Breakthrough Award at the Leaders in Sport Awards 2025 for its cutting-edge tools, SIQ Live and Crystal. These innovations allow real-time sponsorship impact tracking and robust audience measurement in unrated TV markets, marking a major step forward in sports technology.

Week 1 of the NRL Finals smashed all previous records, reaching 6.7 million viewers across four games. The Broncos v Raiders golden-point thriller alone drew over 2 million, while the Storm v Bulldogs match reached 1.7 million. That’s a 20% jump on last year’s figures — confirming the NRL’s soaring popularity.

GSIQ launches TACTIQ, a continuously updated travel and tourism tracking tool delivering insights on traveller trends, segmentation, and destinations.

GSIQ experts reveal what it takes to land a billion-pound kit deal — from brand power and longevity to efficiencies, confidence, and the people behind it.

GSIQ is proud to announce the appointment of Campbell Jamieson as Director, Australia & New Zealand, marking the next chapter in its rapid growth in the region. With unmatched expertise in global rightsholder management and cricket's commercial strategy, Campbell will drive GSIQ’s mission to deliver tailored, world-class research and insights for the Australian and New Zealand markets.

GSIQ are delighted to welcome Ted Harwood as our Managing Partner, Australia & New Zealand. Ted will lead GSIQ’s expansion into this vital market, where his team will apply the agency’s bespoke approach to data-gathering and analytics to help clients meet a distinctive set of regional challenges.