Research among 15–25-year-old Americans shows that football converts fewer young people into players than basketball or soccer, yet remains one of the most effective sports at generating fandom without participation.
Sports tourism is booming in the U.S., with millions of Americans planning trips around major sporting events. GSIQ research reveals who these travelers are, what motivates them, and how destinations can win their loyalty.
GSIQ is thrilled to announce Nicole Hollomon as our new Managing Partner, United States. This expansion reinforces GSIQ’s mission to empower agencies, brands and rights-holders with actionable insights that enhance decision-making and drive sustainable growth.
