LF-GSIQ
The latest Women’s Sport Trust Visibility Report, 'The Battle for Attention', with broadcast analysis from GSIQ, highlights record streaming levels, continued audience growth and new opportunities for women’s sport. Beyond the headline figures, five insights reveal what rightsholders and governing bodies can learn about attention, momentum, content strategy, athlete visibility and mixed-gender events.
You may have already seen the headlines of the latest Women’s Sport Trust’s Visibility Report, which GSIQ helped to present this week. The main takeaways are about unprecedented digital growth coupled with a decline in linear broadcast figures. But at GSIQ, our approach is to look beyond the headlines and provide clients with nuanced analysis. Here are five observations that stood out to us at GSIQ in reviewing the latest WST Visibility Report:
