This policy was last updated on 1 January 2026

GSIQ Limited is an agency specialising in providing intelligence analysis to the sports, sponsorship and tourism industries.

At GSIQ, we believe that data is a force for good — but only when used responsibly. As a values-driven organisation, we are committed to the ethical use of data in everything we do. This statement outlines our principles and practices relating to data ethics and privacy, including our approach to transparency, security, and responsible innovation.

www.gsiq.com (the “Site”) is owned and operated by GSIQ Limited.

We can be contacted at:

GSIQ Limited, 4th Floor, Tuition House, 27-37 St George’s Road, Wimbledon, SW19 4EU or by email at contact@gsiq.com.

Our Data Ethics Goals

To ensure ethical and responsible use of data, we have defined the following key objectives:

• Transparency by Default – Clearly communicate how data is collected, analysed, and shared.
• Respect for Privacy – Protect personal and sensitive data at all times.
• Purposeful Insight – Use data only in ways that serve a defined, positive purpose for clients or users.
• Fair and Accurate Reporting – Avoid bias, distortion, or misuse in all forms of data presentation.
• Secure by Design – Build and maintain strong safeguards for all data systems and assets.

Responsible Data Practices

To support these goals, we have implemented the following measures:

• Clearly identify the origin, purpose, and limitations of the data we use.
• Ensure that all personal data is used with consent and stored securely.
• Apply rigorous data-cleaning and validation procedures to ensure quality and accuracy.
• Assess and mitigate risks associated with data bias, misuse, or unfair profiling.
• Avoid any use of data that could cause harm or discrimination.

Sustainable and Ethical Data Use

We aim to use data as a force for clarity, not confusion — and to serve people, not just systems. Our ethical approach includes:

• Designing insights and models that are explainable, fair, and relevant.
• Limiting data collection to what is necessary and valuable.
• Collaborating only with data suppliers who uphold ethical and legal standards.
• Promoting a culture of responsibility and ethical decision-making within our teams.

Monitoring and Accountability

To ensure accountability and continuous improvement, we:

• Regularly review our data policies in line with best practice.
• Maintain internal audit trails for all data processing activities.
• Train staff on ethical data use, privacy law, and responsible analytics.
• Respond promptly to any concerns raised about our data practices.

Commitment and Approval

This statement reflects GSIQ’s commitment to the ethical use of data and protection of privacy. It is reviewed annually to ensure alignment with current best practices and expectations. This statement is published on our website as part of our wider commitment to ethics, transparency, and trust.

Contact Information

If you have any questions, concerns or complaints, you can contact us at:

GSIQ Limited, 4th Floor, Tuition House, 27-37 St George’s Road, Wimbledon, SW19 4EU or by email at contact@gsiq.com.