TH-GSIQ

Golf participation in Australia is booming — up 19% in five years — creating powerful opportunities for brands and marketers. GSIQ research reveals who Australia’s golf fans are, how they engage, and what motivates them to discover new experiences.

Week 1 of the NRL Finals smashed all previous records, reaching 6.7 million viewers across four games. The Broncos v Raiders golden-point thriller alone drew over 2 million, while the Storm v Bulldogs match reached 1.7 million. That’s a 20% jump on last year’s figures — confirming the NRL’s soaring popularity.