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Tourism Insights
GSIQ serves the sports, sponsorship, and tourism industries as one united business.
Through our two complementary divisions, we deliver integrated expertise and data-driven insight across the full ecosystem of each — from grassroots programmes and brand partnerships to destination marketing and global events — driving growth, enhancing engagement, and shaping impactful strategies.
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We turn complexity into clarity through data, technology, and original thinking.
We combine world-class technologies with custom-built tools — always guided by deep industry insight and our clients’ goals.
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MEDIA TECHNOLOGY
Our proprietary media tools are built by GSIQ’s own industry experts. Developed in-house from the ground up, our technology delivers real-time tracking, audience analysis, and sponsor valuation with unmatched visibility and insight across every channel.
TOURISM INSIGHTS
TACTIQ
TACTIQ is a breakthrough in tourism research – a dynamic, best-in-class, tracking system that reveals how, where, and why people travel. Built with and for leading tourism boards, hotels, airlines and agencies – and anyone who markets, measures or manages travel.
TACTIQ SPORTS TRAVEL UPGRADE
Our new TACTIQ upgrade get’s under the skin of the real destination and commercial value of sports-led travel – something no other tracker does.
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Credentials
GSIQ Insight
Known by seven in ten: measuring what Vaibhav Sooryavanshi is already worth
GSIQ’s latest research reveals what 3,800 interviews across ten IPL markets say about Vaibhav Sooryavanshi’s impact on viewing, fandom, sponsors and Rajasthan Royals.
