You asked. We acted.
TACTIQ GETS SPORTS TRAVEL UPGRADE
TACTIQ GETS SPORTS TRAVEL UPGRADE
In the latest wave of polling for TACTIQ, our global travel activity and brand health tracker, we’ve added a new set of questions that get under skin of the real destination and commercial value of sports-led travel – something that no other tracker does.
In the latest wave of polling for TACTIQ, our global travel activity and brand health tracker, we’ve added a new set of questions that get under skin of the real destination and commercial value of sports-led travel – something that no other tracker does.
We were already tracking how many people travel for sport.
Now we’re monitoring whether sport changes where they go, how long they stay, how much they spend, whether they return later as leisure visitors, and whether the trip lifts their perception of a place.
Users can now establish for sure what many argue – that the value of a major event doesn’t end at the final whistle.
We were already tracking how many people travel for sport.
Now we’re monitoring whether sport changes where they go, how long they stay, how much they spend, whether they return later as leisure visitors, and whether the trip lifts their perception of a place.
Users can now establish for sure what many argue – that the value of a major event doesn’t end at the final whistle.
WHO IT’S FOR
WHO IT’S FOR
DESTINATIONS
DESTINATIONS
Our new module answers the strategic questions that matter:
Does the event create genuinely incremental visitation, or simply shift demand that would have happened anyway?
Are sports visitors staying longer, spending more, or exploring further than others?
Does an event lift destination image, recommendation and future leisure intent?
And crucially — are your sports visitors planning to come back?
SPORTS EVENT RIGHTSHOLDERS
SPORTS EVENT RIGHTSHOLDERS
This builds a far stronger evidence base for the wider value of an event — beyond broadcast reach and ticket sales, you can now:
Quantify the tourism impact a destination actually banks.
Show how the event shifts place perception and goodwill.
Evidence fan travel behaviour: spend, length of stay, return visits.
Sharpen the pitch to host cities, sponsors and commercial partners.
LET’S TALK ABOUT SPORTS TRAVEL INTELLIGENCE
READY TO EXPLORE TACTIQ SPORTS TRAVEL UPGRADE?
Whether you’re planning a major event, measuring tourism impact or looking for better travel intelligence, we’d be delighted to discuss how GSIQ can help. Contact out team and we’ll get back to you as soon as possible.
CASE STUDY
Agency won the £10m destination tender – with GSIQ consumer insights delivered in just five days
THE CHALLENGE
The clock is ticking for this marketing agency. With a big pitch to a DMO in just 5 days, it must:
- Find a way to differentiate itself from its competitors
- Uncover insights to inform the strategy it will present
- Validate its theories about what will work for the DMO.
THE APPROACH
By the end of day four, the client needs results.
Our travel industry experts design a bespoke consumer survey which will test a central hypothesis – that the destination’s cities can be positioned as high-emotional-return, low-friction urban weekends.
With fieldwork deployed over the weekend, a report by our senior research directors was in the client’s hands by the end of Day Four.
“Thank you for all your help with the insights. The report really helped us win.”
THE IMPACT
The client was thrilled. The client’s client was thrilled.
The quality and depth of the insights that GSIQ delivered at speed bridged the difference between theory and reality.
Our report helped to bring the strategy to life for the DMO and helped our client differentiate itself from the competition.
CLIENT TESTIMONIAL
“The team at GSIQ have been brilliant to work with. Right from the start, their interrogation of brief made sure the scope was watertight.
Time was limited, but the five-day turnaround didn’t phase them. They delivered a succinct, clear and impactful report well within our restricted timeline which gave us a unique set of data for the project.”
Agency’s Founder & CEO
