GSIQ Tourism Insights is an international, tech driven, and innovative research agency servicing the Travel & Tourism, Sports, Leisure, and Entertainment industries.

GSIQ Tourism Insights is an international, tech driven, and innovative research agency servicing the Travel & Tourism, Sports, Leisure, and Entertainment industries.

We meet our clients’ needs by ensuring we deliver targeted, insightful analyses designed to deliver on their goals. Partner with us for a genuinely client focused experience, backed by proven, industry-leading solutions.

We’re here to shape the future of tourism, offering the expertise and innovation needed to navigate an ever-evolving landscape.

We meet our clients’ needs by ensuring we deliver targeted, insightful analyses designed to deliver on their goals. Partner with us for a genuinely client focused experience, backed by proven, industry-leading solutions.

We’re here to shape the future of tourism, offering the expertise and innovation needed to navigate an ever-evolving landscape.

TOURISM INSIGHTS NEWS

LATEST RESEARCH

The Tourism Conversation 2024 Report

2024 marked a pivotal year in the global tourism conversation, with overtourism capturing public attention as never before. But how is the tourism conversation actually changing?

PRESS RELEASE

Eva Stewart and Oliver Rowe to transform travel research and analysis with GSIQ Tourism Insights

GSIQ has launched GSIQ Tourism Insights, a new division focused on delivering tailored research and intelligence for the travel and tourism industry. Co-founded by industry experts Eva Stewart and Oliver Rowe, the division strengthens GSIQ’s global offering, combining industry expertise with innovative strategies.

Global Team of Experts

Global Team of Experts

Our global team, spanning four continents, combines industry-leading expertise with data-driven insights and real-world experience, delivering high-quality, tailored solutions under the strategic guidance of our senior regional executives to provide research excellence, leadership, and a trusted partnership.

Our global team, spanning four continents, combines industry-leading expertise with data-driven insights and real-world experience, delivering high-quality, tailored solutions under the strategic guidance of our senior regional executives to provide research excellence, leadership, and a trusted partnership.

Eva Stewart

GLOBAL MANAGING PARTNER

A Travel & Tourism industry specialist and business leader with 15+ years experience, specializing in developing data products, holistic research programs, and successful industry partnerships. Eva leads business growth globally and advises on T&T best research practices.

Eva Stewart LinkedIn Profile

Oliver Rowe

GLOBAL MANAGING PARTNER

Oliver is an award-winning, international researcher with 30+ years’ experience in insight leadership roles at research & media agencies and brands, working with some of the world’s largest leisure clients. Oliver leads the company’s research strategy, development, and thought leadership.

Oliver Rowe LinkedIn Profile

Evan Williams

NORTH AMERICA LEAD

Evan brings 20+ years of research experience, spanning several industries, B2C & B2B, in client and supply side roles applying data, analytics, and consumer insights to support marketing, campaign development, sponsorships, promotions, product innovation, and more.

Evan Williams LinkedIn Profile

Caroline Burgess

APAC LEAD

A Research Director with 25+ years’ experience across FMCG, Government, and Travel. Known for assisting tier one business strategy, team leadership and Innovation. Successful in taking new concepts to market. Skilled in Quantitative, Qualitative, and AI research.

Caroline Burgess LinkedIn Profile

Solutions

Solutions

Our expert team combines cutting-edge analytics, AI-powered insights, and industry knowledge to deliver customised solutions that drive brand success. With a focus on research excellence and strategic direction, we offer a trusted partnership to help you navigate markets, uncover trends, and optimise decision-making for sustained growth.

Our expert team combines cutting-edge analytics, AI-powered insights, and industry knowledge to deliver customised solutions that drive brand success. With a focus on research excellence and strategic direction, we offer a trusted partnership to help you navigate markets, uncover trends, and optimise decision-making for sustained growth.

TOURISM INSIGHTS SOLUTIONS

Consumer Research

Tap into consumer behaviour with our specialised Consumer Insight services. Our market research solutions provide invaluable insights to drive informed decisions and boost brand engagement strategies.

We analyse consumer demographics, lifestyle choices, and behaviours to help businesses tailor their offerings and messaging for maximum impact.

Our research uncovers market demands, identifying opportunities for new products and services while refining existing offerings based on real consumer needs.

We evaluate destination visitors or event attendee experiences and expectations to optimise events and travel destination offerings, ensuring high engagement and satisfaction.

By mapping the consumer journey and path-to-purchase, we pinpoint key decision-making moments and help optimise touchpoints to drive conversions and brand loyalty.

We specialise in consumer segmentation, leveraging quantitative and qualitative insights to identify distinct audience groups to personalise marketing strategies, product offerings, and enhance customer engagement.

TOURISM INSIGHTS SOLUTIONS

Brand Research

Enhance your brand’s impact with our specialised Brand Research services. From tracking brand health and positioning to analysing key customer drivers, our insights help refine strategy and maximise engagement. Ensuring your brand stands out in a competitive landscape and resonates with its audience.

We measure consumer perceptions, awareness, sentiment, and engagement with a brand through direct data collection methods to assess brand performance at a certain point in time or over time.

We offer analysis of consumer perceptions, market trends, and competitor positioning to determine the most effective and distinctive place for a brand in the minds of its target audience, ensuring it aligns with customer needs and business objectives.

Identify and quantify the factors that most influence customer decisions, satisfaction, and brand loyalty, helping you focus on the areas that drive the most impact.

Evaluate the effectiveness of your marketing messages, advertisements, and creative assets through data-driven research, ensuring they resonate with your target audience and drive engagement before launch.

TOURISM INSIGHTS SOLUTIONS

Digital / Social Listening

Gain a deeper understanding of your brand’s online presence with our specialised Digital & Social Listening services. Using advanced analytics and AI-powered tools, we uncover valuable insights from social media and online conversations, helping brands navigate trends, manage reputation, and engage more effectively with their audience.

We utilise AI-powered image recognition to analyse user-generated images from over 500,000 online sources, identifying logos, objects, scenes, and activities.

We offer benchmarking and comparative analysis of brand performance versus competitors by analysing social media presence and consumer sentiment.

We provide comprehensive data on demographics, interests, and occupations of individuals discussing relevant topics on social media.

Using our expertise, we identify which emerging and broad regional and global trends Travel & Tourism clients need to track as well as use technology to detect new trends.

We can leverage real-time monitoring to provide immediate alerts on negative mentions or potential crises, allowing for swift response to protect brand reputation.

TOURISM INSIGHTS SOLUTIONS

Thought Leadership

Position your brand as an industry leader with our Thought Leadership services. We transform data into compelling insights, crafting impactful white papers that drive conversations and enhance brand authority.

We leverage the best data and sources to uncover powerful insights, emerging trends, and shifting consumer behaviours in Sports, Leisure, Entertainment, Travel and Tourism, as well as other consumer industries.

Our research connects the dots to tell compelling new stories, helping you position your brand as a thought leader and drive meaningful conversations in your industry. We can offer the entire package from ideation to execution to design so your white paper stands out.

TOURISM INSIGHTS SOLUTIONS

Advanced Analytics

Unlock the full potential of your data with our Advanced Analytics services. We use innovative techniques and AI-powered tools to uncover insights, helping drive smarter decisions and navigate complex markets with clarity.

Turn complex data into actionable intelligence with cutting-edge analytical techniques. Our research uncovers hidden patterns, connects insights across multiple data sources, and helps you craft compelling narratives that position your brand as a thought leader in your industry.

Methods include Marketing Mix Modelling and Econometrics, Multivariate techniques (pricing, key drivers, cluster and correspondence etc), Geolocation data, spend data, and synthetic data analysis.

Our GenAI-integrated qualitative platform is leading edge allowing you to explore all your qualitative information in one knowledge hub.

Find answers in seconds with the aid of GenAI tools. Automated transcripts, tagging, and analysis mines for you so you get answers faster and with greater clarity. Integrate all your Voice of Consumer channels (Transcripts, Zoom, Meet, Teams, and more).

If your tourism organisation is seeking expert insights and actionable intelligence to drive growth and success, we look forward to hearing from you. Let’s partner to navigate the future of travel together.

If your tourism organisation is seeking expert insights and actionable intelligence to drive growth and success, we look forward to hearing from you. Let’s partner to navigate the future of travel together.

EXPERTISE

With a team of seasoned industry specialists and research experts, we provide deep knowledge and insights across the travel, tourism, and sports sectors.

TAILORED SOLUTIONS

We customise every approach to your specific needs, offering bespoke research programmes, industry reports, and actionable insights designed to meet your goals.

CUTTING-EDGE TECHNOLOGY

We integrate the latest tools including AI and social analysis with traditional market research and our own tech, plus seamless data delivery for every project.

CLIENT-CENTRIC APPROACH

At GSIQ Tourism Insights, your success is our priority. Every project is managed by senior executives, ensuring a personal and dedicated service with proven results.