Solutions

Through our years of experience and innovative technologies, we offer comprehensive solutions vital for success in the sport and sponsorship industry.

Media

Our Media Research and Sponsorship Valuation services leverage decades of expertise and cutting-edge technology to deliver actionable insights and maximize sponsorship ROI.

The essence of sport and sponsorship thrives on data-driven decisions.

Our approach blends our historical knowledge with cutting-edge technology to underpin analysis.

We have tailored and refined our methodology in order to better address client needs.

Through the blending of consumer insight and our experience of valuing sports rights we have built a versatile solution capable of meeting a range of client needs.

Tailored to varied budgets and briefs, we deliver exceptional insights.

Consumer

Tap into consumer behaviour with our specialised Consumer Insight services. Tailored for sport and entertainment, our market research solutions provide invaluable insights to drive informed sponsorship decisions and boost brand engagement strategies.

Consumer Insight is essential for sport and sponsorship success.

We excel in comprehending the enthusiasts of sport and entertainment.

Our proficiency in custom market research yields comprehensive insights.

Aligned with premier suppliers, we provide top-tier solutions.

Tailored to varied budgets and briefs, we deliver exceptional insights.

Consultancy

Boost your sponsorship strategy with our Consultancy services. We provide tailored solutions, from planning to evaluation, to optimise your initiatives. With industry expertise and personalised guidance, we help you navigate the sponsorship landscape for measurable success.

Crafting sponsorship strategies in line with business objectives.

Identifying and nurturing beneficial partnerships.

Guiding effective sponsorship activation for maximum engagement.

Evaluating sponsorship performance for future optimisation.

Harnessing expertise to stay ahead in the sponsorship landscape.

Consumer Research

Tap into consumer behaviour with our specialised Consumer Insight services. Our market research solutions provide invaluable insights to drive informed decisions and boost brand engagement strategies.

We analyse consumer demographics, lifestyle choices, and behaviours to help businesses tailor their offerings and messaging for maximum impact.

Our research uncovers market demands, identifying opportunities for new products and services while refining existing offerings based on real consumer needs.

We evaluate destination visitors or event attendee experiences and expectations to optimise events and travel destination offerings, ensuring high engagement and satisfaction.

By mapping the consumer journey and path-to-purchase, we pinpoint key decision-making moments and help optimise touchpoints to drive conversions and brand loyalty.

We specialise in consumer segmentation, leveraging quantitative and qualitative insights to identify distinct audience groups to personalise marketing strategies, product offerings, and enhance customer engagement.

Digital / Social Listening

Gain a deeper understanding of your brand’s online presence. Using advanced analytics and AI-powered tools, we uncover valuable insights from social media, helping brands engage more effectively with their audience.

We utilise AI-powered image recognition to analyse user-generated images from over 500,000 online sources, identifying logos, objects, scenes, and activities.

We offer benchmarking and comparative analysis of brand performance versus competitors by analysing social media presence and consumer sentiment.

We provide comprehensive data on demographics, interests, and occupations of individuals discussing relevant topics on social media.

Using our expertise, we identify which emerging and broad regional and global trends Travel & Tourism clients need to track as well as use technology to detect new trends.

We can leverage real-time monitoring to provide immediate alerts on negative mentions or potential crises, allowing for swift response to protect brand reputation.

Brand
Research

Enhance your brand’s impact with our specialised Brand Research services. From tracking brand health to analysing key customer drivers, our insights help refine your strategy. Ensuring your brand stands out in a competitive landscape.

We measure consumer perceptions, awareness, sentiment, and engagement with a brand through direct data collection methods to assess brand performance at a certain point in time or over time.

We offer analysis of consumer perceptions, market trends, and competitor positioning to determine the most effective and distinctive place for a brand in the minds of its target audience, ensuring it aligns with customer needs and business objectives.

Identify and quantify the factors that most influence customer decisions, satisfaction, and brand loyalty, helping you focus on the areas that drive the most impact.

Evaluate the effectiveness of your marketing messages, advertisements, and creative assets through data-driven research, ensuring they resonate with your target audience and drive engagement before launch.

Advanced Analytics

Unlock the full potential of your data with our Advanced Analytics services. We use innovative techniques and AI-powered tools to uncover insights, helping drive smarter decisions and navigate complex markets with clarity.

Turn complex data into actionable intelligence with cutting-edge analytical techniques. Our research uncovers hidden patterns, connects insights across multiple data sources, and helps you craft compelling narratives that position your brand as a thought leader in your industry.

Methods include Marketing Mix Modelling and Econometrics, Multivariate techniques (pricing, key drivers, cluster and correspondence etc), Geolocation data, spend data, and synthetic data analysis.

Our GenAI-integrated qualitative platform is leading edge allowing you to explore all your qualitative information in one knowledge hub.

Find answers in seconds with the aid of GenAI tools. Automated transcripts, tagging, and analysis mines for you so you get answers faster and with greater clarity. Integrate all your Voice of Consumer channels (Transcripts, Zoom, Meet, Teams, and more).

Thought Leadership

Position your brand as an industry leader with our Thought Leadership services. We transform data into compelling insights, crafting impactful white papers that drive conversations and enhance brand authority.

We leverage the best data and sources to uncover powerful insights, emerging trends, and shifting consumer behaviours in Sports, Leisure, Entertainment, Travel and Tourism, as well as other consumer industries.

Our research connects the dots to tell compelling new stories, helping you position your brand as a thought leader and drive meaningful conversations in your industry. We can offer the entire package from ideation to execution to design so your white paper stands out.

SEIZE THE MOMENT

Explore how actionable insights can transform your strategy. From brand health studies and trends analysis to sponsorship ROI and economic impact, our advanced analytics help you make smarter decisions with confidence.