Soccer

With fewer than 100 days until the FIFA World Cup, GSIQ’s TACTIQ consumer travel tracker reveals how international fans planning trips to the U.S. intend to travel, spend and experience the tournament. Data from key football markets shows World Cup travelers plan longer stays, significantly higher trip budgets and broader leisure activities beyond football, presenting a valuable opportunity for U.S. destinations and travel brands.

The Saudi Pro League’s global ambitions are no longer just talk. It's growth is measurable. With 57,000 hours of global broadcast coverage, rising social visibility, and expanding reach across new markets, GSIQ data shows why this could be the season the world starts taking Saudi football seriously.

As the ROSHN Saudi League (Saudi Pro League or “SPL”) embarks on what could be its most pivotal season yet, the spotlight extends beyond star signings to the broader transformation of Saudi football. Strategic investments and privatisation efforts are reshaping the landscape, offering brands fresh opportunities in MENA's growing sports market. This season could be key in defining the future of Saudi football.