GSIQ Tourism Insights

Arabian Travel Market 2026 will spotlight the rapid growth of sports tourism, as new research from GSIQ reveals that sports event travellers spend up to twice as much per trip as regular tourists, creating major opportunities for destinations, hotels and travel stakeholders.

2026 is a bumper year for sport and it kicks off with the Winter Olympics in Milano-Cortina. New insight from GSIQ’s global consumer travel tracker, TACTIQ, shows that unprecedented numbers of sports fans are planning to travel to Italy for the Games.

GSIQ’s consumer travel tracker, TACTIQ, reveals how Brits plan to travel this Christmas — from visiting family and enjoying festive day trips to booking winter sun escapes and saving for future holidays. Despite economic pressures, demand for staycations, events, and value-led breaks remains strong, with travel emerging as the top choice for any extra festive spending.

Sports tourism is booming in the U.S., with millions of Americans planning trips around major sporting events. GSIQ research reveals who these travelers are, what motivates them, and how destinations can win their loyalty.

Destinations work tirelessly to build their reputations on the global travel market. But whether it’s family-friendly golden beaches or ‘coolcation’ clear mountain air, to sustain that reputation they must also deliver against their marketing promises. Our new global travel tool, TACTIQ, tracks exactly which destinations do that, using the ‘recommend’ metric. It asks travellers in the five biggest tourism markets (which provide two fifths of all global tourists) which destinations they would recommend to their friends, family and colleagues.

TOURISM INSIGHTS Shaping the future of global tourism, navigating change with innovation. Developers of TACTIQ – the global tourism activity tracker – that reveals how, where and why people travel. [...]

GSIQ and GSIQ Tourism Insights have partnered with Event Host Evaluation to revolutionize event planning and impact measurement. This collaboration combines EHE’s expertise in event benchmarking and planning with GSIQ’s advanced tools for digital evaluation, audience sentiment analysis, and legacy tracking.

GSIQ has launched GSIQ Tourism Insights, a new division focused on delivering tailored research and intelligence for the travel and tourism industry. Co-founded by industry experts Eva Stewart and Oliver Rowe, the division strengthens GSIQ’s global offering, combining industry expertise with innovative strategies.