Football
Every summer, Premier League clubs take the opportunity to rebuild. Squads are reshaped, staff restructured and pre-season plans redrawn. Yet one relationship often escapes review: the partner measuring the value of their sponsorships. This article examines four common myths about changing sponsor valuation agency and why those fears may not survive a well-run transition.
New analysis from GSIQ’s TACTIQ consumer travel tracker examines travelers who are using the FIFA World Cup in the United States as the main vacation of their year. The research explores who they are travelling with, where they plan to stay, how they intend to move around the country, what activities they enjoy beyond football, their key travel concerns, and the channels they use to plan their trips.
With fewer than 100 days until the FIFA World Cup, GSIQ’s TACTIQ consumer travel tracker reveals how international fans planning trips to the U.S. intend to travel, spend and experience the tournament. Data from key football markets shows World Cup travelers plan longer stays, significantly higher trip budgets and broader leisure activities beyond football, presenting a valuable opportunity for U.S. destinations and travel brands.
The Saudi Pro League’s global ambitions are no longer just talk. It's growth is measurable. With 57,000 hours of global broadcast coverage, rising social visibility, and expanding reach across new markets, GSIQ data shows why this could be the season the world starts taking Saudi football seriously.
As the ROSHN Saudi League (Saudi Pro League or “SPL”) embarks on what could be its most pivotal season yet, the spotlight extends beyond star signings to the broader transformation of Saudi football. Strategic investments and privatisation efforts are reshaping the landscape, offering brands fresh opportunities in MENA's growing sports market. This season could be key in defining the future of Saudi football.
